- Wed, March 16 2011
- Filed under: Mobile
I just spoke at Innogive, and the main point I made was that mobile is nothing without story. Shared stories are the beating heart of technology. We need to make mobile about the stories of the people we want to engage - and the stories of what we can achieve together - in order for it to thrive. If we focus too much on the mechanics and lose sight of this truth, mobile will never realize its potential.
So how do you convince your boss it has potential?
1. Use Google Analytics to make the case with stats. You can show how many people are coming to your website via mobile, and if it’s significant, you have a case.
2. Show the prevalence of smart phone use and how that proves nonprofits risk being irrelevant if they fail to be accessible and engaging via mobile.
3. Tell stories of how other nonprofits have done nifty things with mobile. Like when a small organization in California helped migrant workers use text as a rideshare board to get to jobs - because transportation was their biggest challenge. Or when the Humane Society lifted response by 77% when they added mobile giving as a follow up to an email campaign.
4 Play with the tools, and help your leadership do that. When you see and use the technology, you see its power.