How to convince your boss to do mobile campaigns
- Wed, March 16 2011
- Filed under: Mobile
I just spoke at Innogive, and the main point I made was that mobile is nothing without story. Shared stories are the beating heart of technology. We need to make mobile about the stories of the people we want to engage - and the stories of what we can achieve together - in order for it to thrive. If we focus too much on the mechanics and lose sight of this truth, mobile will never realize its potential.
So how do you convince your boss it has potential?
I’m currently listening to a panel with Beth Kanter, Geoff Livingston, Steve Wright and Allyson Kapin, and they are answering this question.
Their tips:
1. Use Google Analytics to make the case with stats. You can show how many people are coming to your website via mobile, and if it’s significant, you have a case.
2. Show the prevalence of smart phone use and how that proves nonprofits risk being irrelevant if they fail to be accessible and engaging via mobile.
3. Tell stories of how other nonprofits have done nifty things with mobile. Like when a small organization in California helped migrant workers use text as a rideshare board to get to jobs - because transportation was their biggest challenge. Or when the Humane Society lifted response by 77% when they added mobile giving as a follow up to an email campaign.
4 Play with the tools, and help your leadership do that. When you see and use the technology, you see its power.
Comments
What does the term “mobile” mean in context of this entry? Obviously you’re referring to smart phones, but how exactly? I don’t understand and I’m craving more.
I think if you focus too much on the mechanics and lose sight of this truth, mobile will never realize its potential. Humane Society lifted response by 77% when they added mobile giving as a follow up to an email campaign. And help our leadership do that. Thanks! 
Great. How did they do it? (I’m not focusing on the mechanics, I just want to know what you mean when you say “added mobile giving”).
can any one send the address or contact number of nomi bpo/call center which is located in chennai,they are in to nomi mobile campaign, its very urgent, pl sme1 help.iPhone