How can we shift giving to the best nonprofits?
- Mon, October 04 2010
- Filed under: Fundraising essentials
This is the topic of upcoming research from GuideStar and Hope Consulting - with funding from Bill & Melinda Gates Foundation, the William and Flora Hewlett Foundation, and Liquidnet. I’m on the advisory council for the study, which seeks to conduct and market test research on what drives charitable giving.
The study is a follow up to the Money For Good study, which is a must-read if you want to understand how donors think. View it here.
“Our original Money for Good research found that, while many donors say they care about how well nonprofits are performing, very few try to give to the most effective organizations,” according to Hope Neighbor, founder and CEO of Hope Consulting. “We hope that this groundbreaking project will pave the way for original thinking around enabling individual donors and foundations alike to give to the most effective organizations.”
The research, which will rely in part on GuideStar data, will be conducted in six phases, with the initial kick-off in the next few weeks and the conclusion nine months hence. Hope Consulting is planning a variety of research methods, including qualitative and quantitative research and market testing.
I’ll keep you posted on the study!
Comments
This is a difficult thing to do for sure, but good luck and i hope it works
Thanks Katya for covering this important work. You will help the Advisory Committee process work better because of your keen insights into online giving from your years of experience at Network for Good. The Money for Good study is really important and interesting. Like you commented in an earlier post, many donors are interested in impact but currently do not research to discover findings. DIY and donor research has limited uptake. The role of trusted intermediaries to provide a trusted evaluation seems to resonate more with donors. Having a trusted and reliable evaluation system and scaling it cover the npo sector is going to be a big challenge. Together, we just might find that solution.
This is just an exciting work in progress. This will help a lot of people in so many ways. Good luck with this work.
This could be a great opportunity to educate the public that effective doesn’t necessarily mean only a tiny percentage of their money goes to admin and IT. Those things are critical in making organizations effective.
If I will be donating of course I will choose the most effective organization so that my donation can go a long way to help in whatever way it can. Good luck on your market test research on charitable giving.
It sounds good and i am excited for the results to come. Sure a lot of work but it gives you satisfaction afterwards when you have done it and most espescially when its prgoressing.
This is an intelligent strategy 
Can’t wait to see its progress.. MOre Power!!!
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