- Mon, October 04 2010
- Filed under: Fundraising essentials
This is the topic of upcoming research from GuideStar and Hope Consulting - with funding from Bill & Melinda Gates Foundation, the William and Flora Hewlett Foundation, and Liquidnet. I’m on the advisory council for the study, which seeks to conduct and market test research on what drives charitable giving.
“Our original Money for Good research found that, while many donors say they care about how well nonprofits are performing, very few try to give to the most effective organizations,” according to Hope Neighbor, founder and CEO of Hope Consulting. “We hope that this groundbreaking project will pave the way for original thinking around enabling individual donors and foundations alike to give to the most effective organizations.”
The research, which will rely in part on GuideStar data, will be conducted in six phases, with the initial kick-off in the next few weeks and the conclusion nine months hence. Hope Consulting is planning a variety of research methods, including qualitative and quantitative research and market testing.
I’ll keep you posted on the study!