GREAT branding: Bald Girls Do Lunch
Suppose you’re creating an organization for women with alopecia areata — the autoimmune skin disease which stops the normal growth of hair on the scalp, brows, lashes and body. You want to convey that you are about community, support and fun. You want to make women with this condition feel empowered. And you want them to be absolutely COMPELLED to join you.
Typical nonprofit approach?
Call it the Alopecia Areata Association.
A brilliant approach?
Call it Bald Girls Do Lunch.
Congratulations Bald Girls Do Lunch on amazing marketing.
PS Full disclosure: I learned about this group when they signed up for Network for Good fundraising services. I work at Network for Good. When I saw their name, I just had to know who they are. But this post isn’t about business, in fact they don’t know I blogged this:) Yet.
Syndicate
Excellent - a simple yet great way to differentiate in the very competitive not for profit market. It also helps to communicate the cause with the community including potential donors, in a way that is understood by all. The actual term “alopecia areata” may not be. The next step is to ensure that the marketing strategy and execution reflects the branding on all levels.