Good habits and the groove of recurring giving
- Mon, December 26 2011
- Filed under: Fundraising essentials
What if 10% of your donors gave every month? That would be pretty amazing, right?
That’s what we find through Network for Good’s platform:
Are you getting those results? If not, when you’re asking for support this week, consider asking donors to make their donation a recurring gift.
More than 100 experiments have shown the power of habit. Once consumers start purchasing a product, they are primed to stick with it. Lots of competitor messaging may get their attention but it’s harder to budge their behavior. Changing a habit takes huge effort.
Make giving a habit for your donors. They will get in the groove - and stay there.
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