- Sat, November 26 2011
- Filed under: Fundraising essentials
You could assume people will give more money if you give them a coffee mug.
Or you could assume they might be more motivated by the feeling of knowing they made a difference.
Are you treating your donors as if they are in Maslow’s basement or Maslow’s penthouse? Check out what Dan Heath has to say about motivating employees - I believe it applies to our supporters as well.