Game theory that applies to you
- Mon, November 10 2008
- Filed under: Social networking and web 2.0
At the Independent Sector session, “Developing Online Simulations, Creating Real World Change” Stephen Bennett, President and CEO of United Cerebral Palsy discussed their game for simulating care giving – Ruby’s Bequest. I liked some of the principles he used to design the game. They apply to just about anything online. I paraphrase them here:
1. Don’t create a new destination if you want to reach a lot of people from the get-go
2. Connect existing groups already predisposed toward your issue
3. Let people stay where they are virtually when they interact with you
4. Make it easy for people to engage
Share: