- Fri, November 07 2008
- Filed under: Marketing essentials
A while back, through this blog, I met an extraordinary person. Mark Horvath used to be homeless, and now he does all kinds of amazing things, including blogging at Hardly Normal. Now he is onto a new project—documenting via video the stories of people in the situation he once knew all too well. Here is a story you must watch—one day an investment advisor, the next, homeless:
Mark not only has an incredible personal story, he also knows how to tell a story. These stark interviews with homeless people are riveting. If you’re an agency helping the homeless, I’d post them on your site and I’d reach out to Mark. If you’re a funder, I’d fund him. If you’re a nonprofit, I’d do as he does. Put a face on the problem—and the solution. Show, don’t tell.