Free training and a cool tidbit
- Fri, November 21 2008
- Filed under: Fundraising essentials
I wanted to share information on several free training teleconferences coming up at Network for Good - anyone is welcome!
Nonprofit 911 Free Training Call:
Generate Impact! Through Stories
December 4, 1 p.m. EST
“Even if you have reams of evidence on your side, remember: numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell them a story.” – Andy Goodman, communications guru
During difficult economic times, raising funds and sharing your message become even trickier tasks. So how do you break through the clutter? How can you connect with supporters and still make an impact? What’s the best way to frame your communications so that your message is powerful and compelling?
Tell a story.
During this call, participants can expect practical tips in the following areas:
What constitutes a real newsworthy story
Why storytelling is effective
How to turn your organization’s topical issue into a story
How to find good stories
About Our Speaker
Susan Barnett is a former network news journalist turned nonprofit communications consultant.
Nonprofit 911 Free Training Call:
A Procrastinator’s Guide to Year-End Fundraising
December 9, 1 p.m. EST
The last weeks of the year are far and away the biggest and most important for online charitable giving. In fact, Network for Good processes 40% of online donations for nonprofits like yours in December. In addition, almost 70% of adults plan to donate the same amount online as they did in the 2007 holiday season. So the rest of 2008 is very important. With some quick tweaks to your website, as well as your marketing and communications efforts, you can ensure that you are ready and able to take advantage of the season. To help you get started right away, Mark Rovner from Sea Change Strategies will discuss 10 critical action steps for raising more money this holiday season.
If you’re a procrastinator and are only just revving up your holiday fundraising, this is a seminar you do not want to miss!
Now for the cool tidbit: Remember when I blogged about Mark Horvath, the formerly homeless blogger who vlogs about the homeless? Now he’s become a homelessness issue blogger at change.org. Congratulations Mark!
Here’s Mark’s interview with Willy.
Willy from invisible people on Vimeo.
Comments
Thanks for posting these resources. Stories are indeed a powerful way to connect to the donor community. I wonder if the teleconference will address the question of how to most effectively communicate these stories. In other words, once you have a good story, how do you get the word out?
I’ve seen some remarkable mobilization of the donor community with stories on personal fundraising pages (for non-profit organizations) like these:
http://www.firstgiving.com/globalrunners
http://www.firstgiving.com/paulbrunskow
WOW - you are just AMAZING!
thanks so very much for believing in me and talking about the issues of homelessness