Four Ways to Be a Better Nonprofit Marketer
- Wed, June 15 2011
- Filed under: Marketing essentials
1. Define and live what makes you unique: Come up with a short list of ways you are different from any other organization in ways that matter to your constituencies. Try to live that difference in all of your work, including your marketing and communications.
2. Put the people (or animals or trees) that you help at the center of all you do: In a huge photo on your home page, as the voice of your communications, as the heart of your marketing, connecting to the soul of your audience.
3. Come up with a way to dazzle your donors: Service stinks in 2011. Think like a donor and ask yourself what you would be the most amazing experience you could imagine if you gave to a charity. Then try to do a little of that yourself. even a bit of it will be dazzling, because so much of donor acknowledgment is unimaginative and just plain bad.
4. Work like you have to meet your year-end goals tomorrow. It makes you take bigger risks, spend your time more wisely and think more creatively.
Comments
Thank you! Four great reminders! I am new at this and need to have terrific suggestions like this. Have a great weekend.