Four things to think about before you start marketing
- Mon, March 28 2011
- Filed under: Marketing essentials
In nonprofit marketing, we have a habit of launching campaigns or communicating before we do some basic thinking about the point of the whole thing. Never plan anything without a tangible end result in mind. And think through every angle of that call to action.
1. Know why you’re doing it: Have a goal. Raising awareness is not a goal. Decide what you are actually hoping people will DO as a result of your efforts.
2. Identify everyone you need to take action. That’s to whom you are marketing—not the general public.
3. Test the actions you’re requesting. Are they clear, simple and feasible?
4. Remove any barriers to taking action. Make taking action easy.
Comments
Simply and effectively said, Katya.
The “general public” error is so common. Alas, there is NO general public.