- Fri, October 31 2008
- Filed under: Fundraising essentials
Some time ago, I posted on five-year-old vs. nine-year-old marketing.
Today, I have a related post: five-year-old fundraising.
Here, my five-year-old showed her marketing chops. Consider her promoted to maven.
“To raise money for my school, I’d write a note and put in in a folder at school to send to the grown-ups. In the note, I’d say we need money to make the school be nicer. The hallways have lots of drips, and we need to repaint them and we need some more books for the children. I’m thinking about the children and how the children need to have a nice school. They can’t work in a bathroom. A bathroom would not be a nice school.”
And here you find three great elements of a fundraising campaign:
1. The right messenger, with an authentic voice (you can’t make up that wacky bathroom comment)
2. The right audience and channel to that audience (grown-ups with money, receiving the message from the kids in a take-home folder)
3. Tangibility: Paint and books, not just money for education. Specificity sells.
Kate, well done.