Five boxes to check before your social media foray
- Sat, May 14 2011
- Filed under: Social networking and web 2.0
The Smartblog on Social Media had some great advice on social media this week. Read the whole post, but the five key points (in my words) are:
1. Listen first: In today’s constant information stream, you need real-time insight into what people are saying about you.
2. Have rules: Make sure you know who is allowed to do what at your organization with a clear set of social media guidelines.
3. Commit: Show up and participate regularly or don’t bother doing it at all.
4. Have great content: Or else nothing will get shared and spread.
5. Cross-promote: Make sure your social media presences are all over your outreach.
Last, I’ll add a piece of advice: Remember that social media is a great place to build relationships, but it’s not your primary place to raise money. Further proof of that came in this week’s Chronicle of Philanthropy, which notes: “Fewer than 3 percent of the 11,196 nonprofit groups that responded to the Nonprofit Social Network Benchmark survey said that they raised more than $10,000 on Facebook in 2010.”
Go in prepared, and go in with the right expectations.