Fighting the (d)evolution of creativity
- Sat, November 12 2011
- Filed under: Marketing essentials
Cartoon by the Marketoonist, Tom Fishburne
If only we could stay as creative as we start.
Here’s one little exercise to try to avoid this devolution.
Close your eyes Imagine you’re in an art museum gazing at a picture that captures the heart of your work. Mission statements and statistics don’t count! Those go on the placard next to the picture that tells you the boring details about the art. Put images in your empty frame. What do you see? What faces, what scenes, what expressions? Do you see photos or paintings or movies? Open your eyes. Scribble notes and sketches about what you saw. Now you have the stuff of creativity and not the world of PowerPoint.
Comments
Great post. I think it’s even more effective to take the time to go and really experience that art museum first hand, not just through your imagination. That real experience will also help your creative thinking.
Hello Katya. Human can’t really rely on just theories but they must have to do certain tests and it was proven then. As time goes by, humans idealist minds were molded into a new reinvented one which leads them to the invention of new product. Thanks
Excellent exercise. But I rather don’t want to share what I have saw after closing my eyes 
But keep it going, great post !
Hi Katya, another great article - tools like powerpoint are great for professional presentations but they certainly restrict creativity!
I really like this. And I HATE Power Point. Recently I asked someone to provide me with an easel, pad and markers for a presentation, and she thought I was kidding. I was forced into doing a Power Point. Arrgh… I want to play with crayons.