- Sat, November 12 2011
- Filed under: Marketing essentials
If only we could stay as creative as we start.
Here’s one little exercise to try to avoid this devolution.
Close your eyes Imagine you’re in an art museum gazing at a picture that captures the heart of your work. Mission statements and statistics don’t count! Those go on the placard next to the picture that tells you the boring details about the art. Put images in your empty frame. What do you see? What faces, what scenes, what expressions? Do you see photos or paintings or movies? Open your eyes. Scribble notes and sketches about what you saw. Now you have the stuff of creativity and not the world of PowerPoint.