Email is 40 years old - where it’s been and where it’s going

Mashable had a terrific Infographic yesterday charting the history of email - which is still king in the world of online outreach. 

So where is email going?  I’d like to think the following:

1. We in the nonprofit sector will get better at sending engaging emails
2. We’ll tap into the power of advocacy that email so effectively enables - and which has been shown to improve fundraising down the road
3. We will run coordinated campaigns that combine direct mail, email and social to reinforce our messages and drive better results

Happy Father’s Day—if you haven’t said that to the men in your life so far today, you could always send an email…

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