- Mon, August 27 2007
- Filed under: Websites and web usability
Last week, my frolleague Mark Rover of Sea Change hosted our free Nonprofit 911 call here at Network for Good. It focused on easy fixes to underperforming web sites, and I wanted to share a few gems from him.
First, the FOUR-SECOND RULE:
Anyone should be able to tell in four seconds who you are/what you do.
Eight Things A Nonprofit Home Page Should Have
1. A guessable URL
2. Your postal address (so you look legit and so people can send you a check if they want)
3. Your phone number (shows you’re real, makes you accessible)
4. Email sign-up (so you can cultivate people after they visit)
5. Keyword density (so people will find you via search) - this is so important!
6. Donate Now buttons (on the main part of the page and in the navigation)
7. A pathway for learning more about the organization (a case for why you should donate)
8. Images - strong, emotional ones that are clickable (people expect images to be clickable - send them to your case for giving or your donate form)
What it should NOT have? Too many words. Or any of the qualities of the wretched sites Mark highlights here.
Stay tuned for details on the next Nonprofit 911 call - you’ll be invited.