Dreamforce Conclusion: Marketing in the Google Era

Katya’s note: My colleague Jono, who guest-starred here at the blog earlier this year when I was on a tropical island, is at Salesforce’s Dreamforce meeting out in San Fran. He’s sharing reports hot from the center of relationship management nirvana. Network for Good has been working with Salesforce.com to adapt its database tools to nonprofits. Here’s what he’s heard today.

By Jono Smith

One of the highlights of Dreamforce’s Marketing Track was a session called Marketing in the Google Era. In the spirit of Robin Hood Marketing, here are 6 ways to apply these corporate marketing principles to your nonprofit.

1.    Optimize Your Web Properties

2.    Get Started With Search Marketing

3.    Make Your Message Relevant

4.    Define Your Goals

5.    Measure Everything

6.    Engage Your Community

That concludes my Dreamforce updates. You can visit the Salesforce Marketing Blog for more details on Dreamforce.