Don’t Miss “Survival Tips for Nonprofit Communicators” with Kivi Leroux Miller
- Tue, June 22 2010
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Since you’re reading my blog, you probably believe that we as nonprofit professionals need to know marketing – no matter how small, how underbudgeted, or how overworked we may be.
We need more people like you.
Why? Because we cannot afford not to do marketing. You cannot move people without it. As worthy as our causes may be, simply telling people that what we do matters is not an outreach strategy.
We need people who understand this throughout all levels of organizations, from executive directors to communications departments to fundraising staff. Strong marketing and communications help us shift from a preaching to a persuasion perspective, making everything we do work better.
As I wrote a couple of weeks ago, my good friend and esteemed marketing guru Kivi Leroux Miller has written a book – The Nonprofit Marketing Guide – for nonprofits with small staff and meager resources, which describes most of us, and it shows us all how to do more with less. Through working smarter and communicating better, we can have great impact without deep pockets. You can read my interview with Kivi here.
Kivi will be sharing her wisdom – and answering questions – on a Network for Good Nonprofit 911 webinar on June 29th.
Tune in to hear her address:
• Why it’s OK to roll your eyes when your board says they want to “get our name out there” - but just not in front of them. She’ll tell you what to say instead.
• How to get people who think marketing is slimy/a waste of time/fluff to think you walk on water!
• How to cut your communications to-do list in half in less than 10 minutes.
• How to write yourself a permission slip to stop doing the stuff that’s driving you crazy.
We’ll also be giving away copies of Kivi’s book to a few lucky call participants, so register now!
Comments
It is vital for non profit organisations to find someone in the organisation to do the marketing. If you do not blow your own horn, who will?
Some of the challenges are it does cost money, or a lot of time. A lot of time and finding someone is is that committed to the cause can be a problem. So time management is vital as well as the 20-80 rule.
In Coventry recently a ferret rescue centre was experiencing severe difficulties. Did they market? No. Did anything change? No.
You are correct, marketing for nonprofit organizations are critical. What good does it do—no matter how worthy of a cause it is—makes no difference if your not getting the message out properly and you don’t have an audience who is listening to your message!
Very interesting the publication about “Nonprofit Marketing”, and interesting too the interview with Kivi… thank you
As a former board member of a non-profit, I agree with you. There is a battle between not having any money for advertising and trying to get the word about who you are and what you do. If people don’t know about you they won’t donate money. One option is to at least start a blog where people can go to find out what you are doing in your org and what difference you are making. Try to add some video footage. Adam Paul Green
Why don’t you recruit universtiy students that need work experience in these areas. I think they would be a worthy investment and cost-effective way to get new help and skills.