Don’t be a fool: it’s not about you
- Fri, April 23 2010
- Filed under: Marketing essentials
Now here’s a home page for you. Be sure to click on it for the full effect.
What to say?
First off, I have to credit Webpagesthatsuck.com for tipping me off to this splash page, which won the dubious honor of one of the worst nonprofit websites of the year.
Second, I hope it made you laugh. It is the month of April Fool’s Day, after all.
Third, this is no joke. It’s a microcosm of what’s wrong in nonprofit marketing. While this tacky look-at-me website and its flaming torches takes self-adulation to an extreme, it’s an apt representation of where we go wrong in online outreach. Too many of us are too focused on trumpeting our organizations and too forgetful of everyone else - the people we help and the donors who make that help possible. They deserve center stage, not our logo.
We need to exit center stage and let the spotlight shine where it belongs: on other people.
Bonus tip: skip the torches.
Comments
Wow.
Please skip the torches. Thank you for the laugh, though!
Hi guys,
Wow!!! That was a nice intro. I really enjoyed watching it.
Kind regards,
Sam
X
Sam,
I really hope you’re joking?
Katya
Wow! Steven Colbert’s on-air personality clearly designed that intro. I kept expecting it to be a joke page. How bizarre!
Lol - glad I’m not epileptic. Yikes.
I read your blog before clicking on it. Nothing could have prepared me for the ridiculous-ness of that. It’s as though God or a higher power has taken over the web page and is thundering through the intro.
Thanks for adding a laugh to my day.
-Samantha-
I hope this sound file is titled “Epic” or “Battle of Middle Earth” or something. IF you are able to get past the cheese factor of the splash page their landing page isn’t any better. My eyes don’t know where to go! Too overwhelming. Hopefully they see this post and make some tweaks.
Wow, I think that was an episode of “Stargate: Atlantis”!
Good call, Cody.