- Mon, March 30 2009
- Filed under: Marketing essentials
Awhile ago, Microsoft made this amazing video about the changing expectations of consumers and the failures of advertisers to recognize how their marketing efforts MUST evolve. It’s one of my favorites.
It’s called advertiser vs. consumer:
Here at Network for Good, we thought much of this dynamic applied to fundraisers and donors… So we made our own version, starring Network for Good’s own Will Keller and Melissa Riggs. And we are pleased to announce, here on the blog, the online world premiere of:
FUNDRAISER VS. DONOR (including our favorite outtake)
If you like it, share it!