Donor vs. fundraiser: you must watch this
- Mon, March 30 2009
- Filed under: Marketing essentials
Awhile ago, Microsoft made this amazing video about the changing expectations of consumers and the failures of advertisers to recognize how their marketing efforts MUST evolve. It’s one of my favorites.
It’s called advertiser vs. consumer:
Here at Network for Good, we thought much of this dynamic applied to fundraisers and donors… So we made our own version, starring Network for Good’s own Will Keller and Melissa Riggs. And we are pleased to announce, here on the blog, the online world premiere of:
FUNDRAISER VS. DONOR (including our favorite outtake)
If you like it, share it!
Comments
Loved your video, but the sound quality needs improvement—I had the sound turned to max and it was still really hard to hear.
Loved this you guys. You really hit the nail on the head. Personalized marketing isn’t about which merge fields we use! It’s stuff I feel like many of us have been saying for a long time, but this really gets the point across. We finally have tools to help us have real conversations that put the donor/volunteer/client first. Now we need to use them.
Excellent job on this video. I’ve used the original Microsoft ads in presentations I do to businesses on the “new customer relationship” as it relates to PR. Now I’ve got a new one to use with my nonprofit clients.
I’ve posted the video on my blog. http://tiny.cc/qth1R
Thanks for creating this funny yet informative spot.
When we first saw the Microsoft video we thought exactly of how it paralleled the donor-fundraising world. Then today we got into a conversation about how many of our clients (smaller Christian ministries) really view themselves as a conduit or connector between the donor and their work. So we wonder what this video would look like if the those being served were also in the room. Would the donor overlook the fundraiser (ministry) or feel more connected to it?
Katya—I love your posts. Thanks for sharing this video. I don’t work in the non-profit space, except as a volunteer/donor. I’m going to share this with my fellow non-profit board members this weekend at a strategic planning retreat. In my day job, I’m a political fundraiser, and I share many of the same frustrations of getting my clients to see their donors as a community rather than a checkbook.
Thanks, Karen - let me know how it goes over!