Donor relations and the one-night brand
- Tue, July 05 2011
- Filed under: Marketing essentials
I just had another bad donation experience. I gave to support a bike-a-thon for a good cause, and all I got was a lame receipt. I’ll probably never again hear from the cause again - except perhaps when they ask for money again. I want to know how the fight for the cure is going, but I won’t.
Why, oh why, can’t we do better?
If you do nothing else this week, do something to thank your donors and tell them about the difference they made. Don’t give them a one-night brand.
The Marketoonist, Tom Fishburne, always makes these points most succinctly. Both of these cartoons absolutely apply to donor relations.
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Comments
Lovely! That gimme-gimme-gimme attitude isn’t going to get you much. Customer and donor services are everything.
Posted by Geri Stengel on 07/09 at 04:53 PM