- Fri, February 18 2011
- Filed under: Marketing essentials
I’m reading a great book by Peter Guber about storytelling, Tell to Win, that I’ll be reviewing on my blog in a few days. In it, there’s a story about Tom Werner (Chairman of the Red Sox), who talks about “emotional due diligence.” He recounts stumbling as owner of the San Diego Padres but succeeding in Boston. The difference? In Boston, he did his emotional due diligence: before making decisions, he got to know the passion of the fans, the city and the emotional landscape of Fenway Park.
I love this term.
Have you done your emotional due diligence?
Before you set out to do good, know the heart of your audience.