- Sat, July 09 2011
- Filed under: Marketing essentials
In the book Switch, one of my favorites, Dan and Chip Heath have great advice on setting a clear goal: It must pass the champagne test. In other words, is your destination clear enough that when you get there, people will know to crack the bottle of champagne and celebrate?
What is your organization’s champagne test?
Focus on the end result, not the how-to. We’re not here to decrease malnutrition: we’re here to make sure every child in school gets lunch. We’re not here to reduce unemployment, we’re here to put 100% of adults in our community in a job. You get the idea.
The clearer the destination, the more obvious the paths we choose - and the more inspirational the journey.