- Wed, July 14 2010
- Filed under: Marketing essentials
As you know, I’ve been completely fascinated in recent months with behavioral economics and its relation to our work. I wrote a paean to Dan Ariely, the dean of the field, in the Network for Good ebook, “Homer Simpson for Nonprofits: How People Really Think and What It Means to Your Cause - a Guide to Behavioral Economics for Nonprofit Leaders.” Dan Ariely has had a tremendous influence on my thinking about marketing, fundraising and life.
So I’m thrilled to announce Dan Ariely himself is presenting a webinar for Network for Good next Tuesday.
DO NOT MISS THIS.
Here’s what’s in store July 20th at 1 pm ET:
We all think our donors and constituents are rational, so that’s how we communicate with them. But are they? Is anyone? Join Dan Ariely, author of Predictably Irrational: The Hidden Forces That Shape Our Decisions (February 2008) and The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (June 2010), as he walks us through the simple experiments he’s used to study how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.
His experiments examine a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision making under different emotional states. These interesting, amusing, and informative experiments demonstrate profound ideas that fly in the face of common wisdom.
On this call, we’ll address:
• What are the motivations behind our donors’ actions?
• What does this mean for your organization when trying to engage with donors online and off?
• How can you use this knowledge to increase the impact of your organization’s communications?
Here’s the registration link.
Here is Dan’s amazing story, along with a quick overview of standard vs. behavioral economics.