- Mon, November 23 2009
- Filed under: Fundraising essentials
I just got the following from CARE in my inbox. The subject line “25,000 people will die this Thanksgiving.” Compare and contrast the email (pictured below) to the other two images.
Which made you want to donate? Let me know via comments. I predict it was not #1. Why? 25,000 people dying is a fact that overwhelms, depresses and paralyzes the human psyche. Dr. Paul Slovic did an exceptionally good presentation for the wonderful Communications Network last week on this very topic, and he showed the collapse model of human compassion. The bigger the number, the less the compassion. This may not be rational but it sure is human. Click on the collapse model image for more on how our minds work. And watch the presentation.