- Thu, March 18 2010
- Filed under: Social networking and web 2.0
Mashable and George Weiner have some excellent new data to share about social media usage and mobile giving. These three articles are MUST READS:
1. Mashable: Our Social Media Obsession by the Numbers (based on a Retrevo study)
Here are the highlights, in case you don’t have time to read all of these articles.
Article 1: People who are into social media are REALLY into it - especially iPhone people.
Article 2: Twitter just hit 10 billion Tweets, which is amazing, but there are still a lot of dabblers on Twitter who give up after a month. And a lot of useless Tweets.
Article 3: Nonprofits are whipped into a frenzy about the state of mobile, thanks to the millions raised by the Red Cross for Haiti. As George Weiner puts it: “Everyone thinks getting a mobile text-2-donate short code will win them a huge pot of money (or medium pot). There are currently a little more than 400 approved charities through the Mobile Giving Foundation and—in the three weeks following Haiti—there were more than 800 requests from non-profits about mobile giving.”
George offers a reality check from the Mobile Giving Foundation:
20% of our not-for-profits earn 80% of the revenue generated from text-2-give programs. This data follows a standard power law distribution; it is clear simply having a mobile-giving program will not ensure success.
So what to do? Get his tips here.
You may also want to look at a Convio/Edge/SeaChange study on Haiti-related mobile giving that found the following. The friends to friends angle is especially interesting.
The study, Early Signals on Mobile Philanthropy found among respondents:
•77% knew that they could donate via texting to support Haiti relief work
•17% of Gen Y & 14% of Gen X donated to Haiti via texting
•3% of both Boomer and Mature donated via texting
•36% of all respondents would consider texting a donation after a crisis
•31% would text a donation if a friend was raising money for a charity