- Thu, April 07 2011
- Filed under: Marketing essentials
Nonprofit marketing and fundraising friends: Close the sale.
Don’t stop at attitude change. We’re not here to make people believe what we believe. We’re here to persuade them to do things: to live more healthily, do things more sustainably, donate more generously.
Every time you think you have a marketing goal, ask yourself: to what end? You want people to be aware of your cause—to what end? You want them to see a need—to what end? What do you want them to actually do? Ensure your goal is closing the sale, not stopping at attitude change.
What are you at your desk to accomplish today? To put forth an idea or to prompt action? Those are vastly different tasks, with drastically different implications as to how you spend your time. I’m in favor of doing. Devote yourself to making something happen and more things will happen.