Cause marketing dos and don’ts - what are yours?
- Thu, April 08 2010
- Filed under: Cause-related marketing
At Network for Good, we’re delighted to be working with Geoff Livingston and Beth Kanter of Zoetica on a best practice eGuide for corporate social good campaigns. We are launching this initiative at NTEN’s 2010 Nonprofit Technology Conference (#10ntc on Twitter). I’ll be flying to Atlanta later today for this favorite conference of mine. (My sessions are Friday afternoon and Saturday morning).
Please take our two minute survey and inform companies on cause marketing best practice. We want to hear from you about your experience with recent cause marketing efforts and opinions about how they can be improved.
Survey results will be incorporated into the eGuide, which will be released in mid-May. Check back here for the latest information about the release or enter your email address at the end of the survey to be notified when the eGuide is available.