- Wed, February 27 2008
- Filed under: Marketing essentials
I am an enormous fan of the wonderful book, Made to Stick: Why Some Ideas Survive and Others Die. I even did an entire series here on the blog about it. The book is a must-read if you want to communicate - and motivate - better.
And today I have big news - here at Network for Good, we asked author Dan Heath to donate his time to talk about the book and how nonprofits can be stickier. And being the generous person he is, he agreed. Don’t miss the incredible opportunity to hear from one of the greatest marketing minds around - for free!
Make Your Ideas Stick:
Register for our next Nonprofit 911
It’s hard to make an impact with your ideas. It’s hard to get people to pay attention, to listen. And even if they listen, how can you get them to care?
It’s a tough problem, but Dan Heath has some answers. Dan is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die. The book has been on the BusinessWeek bestseller list for 13 months and running, and it was named one of the Best Business Books of the year by both Amazon readers and editors.
Join us on March 11 for a teleseminar that will transform the way you communicate. You’ll learn how to make your messages more memorable, using lessons from psychological research. You’ll learn about the common structure that underlies successful nonprofit campaigns, such as “Don’t Mess With Texas” and The Truth (anti-smoking) campaign.
Dial in at 1 p.m. eastern on March 11. You’ll never communicate the same way again.