- Wed, December 31 2008
- Filed under: Social networking and web 2.0
As I’ve said in this space before, there are two secrets to campaigning like Obama—a one-two punch of audience connection and infrastructure to serve the audience.
1. Audience appeal: directly appealing to the personal concerns of your audience
2. Infrastructure: putting the human and technological engines behind your audience via community-based organizations and via online engagement.
There are quite a few examples of organizations working to build off this approach - and keep the country engaged going forward.
Change.org is pursuing this approach on its revamped site here.
The Case Foundation is also taking this approach with a new campaign called “Change Begins With Me,” which calls for citizens across the nation to visit the Case Foundation’s website and make a personal pledge to “be the change” in 2009. By finishing the sentence, “Change begins with me–” individuals can share their commitments to change their neighborhood, community or the world in 2009. According to Case, one lucky citizen (and guest) will be randomly selected to attend the Inauguration of President-elect Barack Obama and related Inaugural festivities here in DC. And, in the spirit of giving and active civic engagement, this person will also participate in the Washington, DC Martin Luther King Day of Service.
So now you can campaign like Obama - and enter a lottery to see him sworn in.
I’ll now share how to NOT campaign like Obama and completely bungle all things social media.
Read the horrific superlist of social media blunders of the year here.