Katya's Non-Profit Marketing Blog | Best Internet Marketing for a Cause 2006

Best Internet Marketing for a Cause 2006

Hello Katya’s Nonprofit Marketing Blog Readers!

Katya was kind enough to ask me to guest blog here so I thought I’d share a post with you that I recently posted on the NetSquared blog:

What makes us write a donation check, spread the word about a campaign, or show up for a meeting or protest? What makes us want to act for social change? Emotional connection. Passion for a cause.

For the past year, I have been writing for NetSquared about nonprofits and NGOs that are using the social web to cultivate donors, advocates and activists for their organization and their cause. I find that the campaigns I respond the most to are the ones with heart, whimsy and oftentimes, a story. Here are my picks for the Best Internet Marketing for a Cause 2006 (in alphabetical order). I hope you’ll add your picks in the comments.

Blogging for Chickens by ProBlogger: Darren Rowse celebrated ProBlogger’s second birthday by raising $1100 (AU), or about $830 US, to buy 110 pairs of chickens for impoverished families via Oxfam Australia. When Oxfam contacted Rowse they said that Blogging for Chickens was, “one of the more interesting fundraisers that they’ve seen.”

I Love Mountains: Appalachian Voices, Coal River Mountain Watch, Keeper of the Mountains Foundation, Kentuckians for the Commonwealth, Ohio Valley Environmental Coalition, Save Our Cumberland Mountains, and Southern Appalachian Mountain Stewards created the I Love Mountains campaign to stop mountaintop removal. Supporters can:

1. Sign a pledge and track the impact of their pledge on a map.
2. Download Wille Nelson singing Bob Dylan’s “Blowing in the Wind.”
3. Watch a movie about mountaintop removal on YouTube.
4. View the National Memorial for the Mountains on Google Earth. Each flag represents a mountain that has been destroyed.

Jane Goodall Institute’s Geoblog: The Jane Goodall Insitute has created a geoblog, the Gombe Chimpanzee Blog, Using Google Earth, the geoblog allows readers/viewers to view Gombe National Park in Tanzania while they read entries by Emily Wroblewski, a field researcher who is studying the Gombe Chimpanzees. I can’t imagine a more powerful tool for environmental nonprofits and NGOs than to “fly” your supporters and potential supporters over the area of the world you are working in.

Human Rights Video Hub by WITNESS and Global Voices: WITNESS and Global Voices Online have teamed up to pilot a Human Rights Video Hub where anyone anywhere can upload human rights related videos to raise awareness and launch campaigns. You can check out the pilot project on the Global Voices blog here. Among the videos up right now is footage of police dispersing student protestors in China, UCLA police using a taser gun on a student in a library, and video shot by journalist Brad Will during the protests in Oaxaca, right before he was killed. Launch of the completed Hub is planned for 2007.

Kiva: Kiva is a nonprofit that allows individuals like you and me to make loans through PayPal to entrepreneurs who are working their way out of poverty. You can watch a 16-minute documentary about Kiva on the FRONTLINE World web site. When the documentary aired on Ocober 31st, the response from viewers was so great that it brought the Kiva site down. As co-founder Jessica Jackley Flannery said, “Kiva started out of relationships and love, ideally I would love for that to be present in every single transaction that happens. People connecting.”

Menu of Hope by Chez Pim: Led by Chez Pim, food bloggers donated a delicious array of food-related raffle prizes for the second annual Menu for Hope in 2005. Each $5 donation that a reader made qualified them for one virtual raffle ticket to win the prize of their choosing from the prize list. The campaign raised $17, 000. Clearly, the way to a donor’s pocket is through her stomach. For more info. about this year’s campaign for the United Nation’s World Food Programme click here.

Sam Suds and the Case of PVC, the Poison Plastic by Free Range Studios and the Center for Health, Environment and Justice In this online video produced by Free Range Studios and the Center for Health, Environment and Justice, Sam Suds is a bar of soap in charge of protecting the Johnson family from dangerous toxins. His next case is to find a mysterious character called “PVC”. He’s not making a lot of progress until a rubber duck he calls “Duckface” tells him,“It’s this rubber duck I’ve been seeing, he seemed nice enough at first, but I’m starting to suspect that he ain’t made of rubber. . . I think he’s PVC.”

What are your favorite examples of the Best Internet Marketing for a Cause?

Photo credit: Eastern Kentucky Mountains by Colin Mutchler

Britt writes for Have Fun * Do Good, BlogHer, NetSquared and World Changing San Francisco, and produces the Big Vision Podcast and NetSquared Podcast.

Posted by Britt Bravo on 12/05 at 07:00 AM

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Comments

Thanks Britt for this great year-end review of Internet Marketing Greats. It is terrific!

Posted by Katya on 12/05 at 07:37 AM

I Love Mountains!!!

I am so happy to see this site being recognized by people around the world. The effort to end the destruction of our mountains is growing - but not fast enough. Here in Kentucky, our politicians are pushing coal with a renewed vigor. They are advocating for so-called clean coal technology, and are promoting turning coal into a liquid fuel. Without intervention, these directions will accelerate the killing of our mountain.

This insanity has to stop. Our mountains cannot be replaced once they are blown to bits. We need as many people as possible on the front lines defending our heritage and lifeblood.

The I Love Mountains campaign has done much to defend our homeplace, but we need many more people to get involved.

Thanks for recognizing this site and bringing it more into the public view.

for the mountains!

tina marie
berea, ky

Posted by .(JavaScript must be enabled to view this email address) on 12/06 at 10:29 AM

I agree with you about the I Love Mountains website. It offers readers numerous ways to become involved in a critical cause. Thanks for recognizing the website and the people who work tirelessly to stop mountaintop removal coal mining.

Posted by .(JavaScript must be enabled to view this email address) on 12/06 at 11:30 AM

Thank you so much for recognizing the ilovemountains website. Bless you. By recognizing the website…the problem is also given the true attention it deserves. We here in the coal extraction parts of West Virginia sometimes feel as if we are expendable people and place to the rest of America. Actually the Appalachian mountains are breathtaking and peaceful unless the coal barons are using the 3 million poounds of explosives to wage war and terrorize the land and the people here.

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