- Fri, August 14 2009
- Filed under: Social networking and web 2.0
I like ANYTHING about social media that puts the emphasis on listening. Because that’s often the web’s greatest value to nonprofit marketers - a way to listen to our community, a way to learn what they want and need, and a way to deepen our level of engagement by using that knowledge to build relationships.
It’s not about your mouth, it’s about your ears.
A nice person named Genna today pointed me to a free eBook on the topic, available here. I HIGHLY recommend it. It’s quick read (no fine print) and covers all you need to know about approaching social media. It covers:
Â· Audience: Those who were once voiceless now have the ability to shout.
Â· Influence: Your brand is perception is now in the hands of an army of strangers
Â· Traffic: Nurturing your community rather than detaining the uninterested.
Â· Case studies: Audience Generation, Customer Service, and Direct Sales
Â· AND the 4 Steps to Talking to All of Your Customers at Once:
o Listen Carefully
o Analyze What You Heard
o Join in and speak up
o Measure and Maintain
Good advice, whether you’re a company or a charity.
Get it here. You can sign up for a free webinar there too.