Are you the hippy car?
- Mon, December 11 2006
- Filed under: Marketing essentials
I took this low-quality shot from my car window the other day. This car was next to me in traffic, and it got me thinking.
If we’re passionate about a cause, we may wear it on our sleeve, or on our bumper, with great pride. Such zeal can be good and bad. Good, in that passion can be wonderfully persuasive. Bad, in that too much passion (especially the angry, slightly raving kind) isolates you from human engagement and makes you a lousy marketer. I get a certain feeling when I see cars like this: “wow, that looks like a nice, well-intentioned person, but hope I don’t run into them at a cocktail party.” If you are a very loud preacher for your cause who rarely breaks to listen to your audience - or take in their perspective - you could end up with an audience of one. Yourself. Be passionate, but be in a conversation with potential supporters. Good marketing is not a stickerfest, nor is it a monologue. It’s a give and take.
Comments
I really don’t know why people place so many on theit vehicle one or two can look quite nice but it soon starts to look cluttered plus if he had an accident and had to replace the car parts with the stickers on they will all be wrecked.
This is good advice, but I’m really concerned that your driving AND taking digital photographs. I hope you were at a stop light! 
my goodness, i have never seen so many bubper stickers on one car
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