Are people ignoring your message?
- Fri, November 05 2010
- Filed under: Marketing essentials
Nonprofit marketing friends: Are people ignoring your message?
Maybe you’re talking to the wrong people.
Sometimes your so-called “target audience” is off target.
If you can’t convince someone to do something, then stop. Instead, go persuade someone who has influence over the people you wanted to convince in the first place. They’ll get the job done.
It’s influence by proxy. And it works well.
Our “audience” doesn’t always want to be our audience. And we’re not always the best messengers for our message.
Comments
Excellent and succinct tip. More and more are now aware of this trick, since it’s always important to also have the attention of those who are really influential in your field to increase your chances of absorbing those who are following them. build relationships with them!
This is a crucial marketing issue, thanks for bringing it to my attention. The idea of “influence by proxy” is really clever, thanks for sharing your know-how on the subject.