- Wed, January 04 2012
- Filed under: Marketing essentials
In trying to convince people to act, we are typically tempted to do two things: convert people to our cause and impart vast amounts of information about it.
Both are a bad idea.
A shared worldview need not be a prerequisite to action.
And the more information we transmit, the less people absorb - or act.
Resist your desire to persuade by preaching in great quantity. The answer lies in listening and connecting. It’s not about what you have to say; it’s about what people want to discuss.
Cut your talking in half. You’ll double your effectiveness.