A quickie summary of the Online Giving Study
- Thu, January 06 2011
- Filed under: Fundraising essentials
As you know, at Network for Good, we recently released a study of $381 million in online giving by nearly 2 million donors. You can read the whole study here, but if you haven’t had time to peruse it, I just did a quick tour of its key findings for NTEN here.
As a bonus, for the Case Foundation blog, I provided some advice based on the study - you can find that commentary here.
If you just want the headline? The main finding of the study was that just as relationships matter in offline giving, they do online as well. In addition we found the gap between offline and online donor behavior is closing. Online giving is no longer the domain of wealthy early adopters – it’s more and more mainstream. And that bodes well for those of us excited about its potential.
If you love data, you’re in for a treat!
Comments
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The report makes fascinating reading, I am surprised that December makes up a third of annual giving. I guess the holiday period gives us an opportunity to take stock and remember those less fortunate than ourselves. Thanks for sharing.
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Sunita |writer at Top MBA Colleges in India