A good formula: Email plus social media
- Mon, May 14 2012
- Filed under: Marketing essentials
If there’s anything that’s become clear in fundraising, it’s that no single channel is a silver bullet. Email alone - or direct mail alone or social alone - aren’t enough. What works best is using them in combination. Donors are channel agnostic, so you can’t give them only one way to give.
Here’s a nifty infographic from GetResponse on the merits of using email and social media in combination. Enjoy!
Comments
Hi Katya,
Thanks for posting about our infographic! We love working with non-profits and I’m always available to offer multi-channel marketing advice!
Please feel free to ping me anytime on Twitter: @hugeheadca
BTW - love your logo! 
Regards,
Jim Ducharme
Community Manager
GetResponse Email Marketing
Thanks for the post Katya. Hadn’t seen that image before. Have you tried Bananatag for tracking your daily emails? It tracks your links and gives you a type of Read Receipt. Thought it might be useful.