- Mon, January 31 2011
- Filed under: Fun stuff
Better World Books upcoming campaign encourages cubicle-dwellers to do what they do best: shop online when they should be working. (Note: most giving happens during work hours, too!) The company, started by college kids in 2002, strives for a self-described “goofy and endearing” brand voice. In the case of Shop from Work Week, shoppers on the Better World’s site can quickly click on a “Boss Button” if they hear their supervisor coming—it immediately brings up a phony Excel document of “important work.”
And this one is another gem from Things Real People Don’t Say about Advertising. It’s not really fundraising - it’s just a funny take on cause-related marketing.