A creative way for an arts organization to communicate
- Tue, May 31 2011
- Filed under: Marketing essentials
I’m often asked by people who work in the arts how to best express the essence of their cause in a compelling way.
This weekend I encountered a wonderful example. When I was reading The New Yorker, an ad for the Museum of Modern Art (AKA Moma) caught my eye. It was a note from someone who’d visited the museum. There is a whole gallery of these notes online here, and a great blog about the project here.
Next time someone comes to your performance or visits your museum, consider asking him or her to express an opinion - and make it the centerpiece of your communications. You may just end up with art about your art - and that’s as effective a communication as I can imagine.
Comments
The London Symphony Orchestra did a very similar thing about three years ago -
with audiences http://youtu.be/_TWe1nNTp_M
and with post-it notes http://youtu.be/nV4baHqw8Jw
You scooped me! It’s great, right?
They’re also featured almost daily in the print version of The New York Times, and on bus shelter signs in the city! Brilliant.
I thought I would share an idea that my wife came up with for her nonprofit, Animal Welfare Education (AWE). She created signs that say “I’m in AWE because…” and there is a blank line. She and I and a friend have done it. We each put our own message on the sign, sometimes that only we would understand.
We then photographed ourselves and posted it to our Facebook page.
It’s neat to see that others have a similar idea!
Thanks for sharing this!