8 things to check before you send that message
- Sat, June 18 2011
- Filed under: Marketing essentials
You’re about to say something important. Maybe it’s an appeal, maybe it’s a speech, maybe it’s an acknowledgment.
First, check:
1. Does it make the receiver of your message feel seen and heard at the outset?
2. Does it feel like it’s about you or the person you’re addressing? If it’s all about you, change it.
3. Does it emotionally connect from word one?
4. Does it contain something of value to the audience?
5. Does it ask for a clear, simple action?
6. Does it contain one amazing story?
7. Does it invite conversation?
8. Does it thank the person for listening?
Yes? You’re good to go.
No? Try to make it better. These are nonprofit marketing essentials.
Comments
Katya,
Thanks for the good advice..I will keep this in mind.
Katya, Thanks for the list. I just used it on a letter I need to send out to about 500 people, and it’s a great checklist. I changed a couple things that make my letter more “powerful.” Have a great weekend.
Great stuff! If I may add one more thing…
For the love of all that’s holy, if it’s an email, check the TO: field to be sure you didn’t accidentally address it to the wrong person or hit REPLY TO ALL. Doing that can range from mildly embarrassing to career-ending. Always take time to double-check who you’re sending to.