- Fri, October 21 2011
- Filed under: Marketing essentials
If you’re not succeeding at winning someone over, it’s probably because you’re more focused on your agenda than your audience. Here are six steps to being more persuasive.
1. Listen first. You need to know where someone is now before you can lead them somewhere else.
2. Tell a story. Tap into that person’s perspective and tell an emotionally compelling story about your agenda that is tied to his or her interests and priorities.
3. Paint a vision. Describe what is possible if you work together.
4. Provide a clear call to action. Make it a simple, easy first step to the destination you described—and make sure your environment is conducive to taking that action.
5. Seek pre-commitment. Ask the person to indicate they intend to take that first step with you.
6. Once they take a step in your direction, provide lots of positive reinforcement.