5 Sound social media tips
- Sun, October 30 2011
- Filed under: Social networking and web 2.0
Following yesterday’s post about a new eGuide available free from Idealware (Nonprofit Social Media Decision Guide), today I have five pieces of advice from the guide.
1. IT TAKES TIME. If you want some success from using a social media channel, count on spending at least two hours a week on it.
2. TWITTER IS A SPECIALIZED STREAM. Twitter skews older and more tech-savvy than other popular social media. It’s an interesting way to reach media, partners and skilled volunteers – but you have to post consistently, because people dip in and out of the stream of Tweets and won’t see most of what you say.
3. SUCCESSFUL BLOGS TAKE TIME. You need a person or people passionate about posting and four to eight hours a week (or more!).
4. DON’T WORRY ABOUT GOOGLE+ YET. It’s too early.
5. MEASUREMENT MATTERS. Keep track of views, followers, engagement and conversion. And your own time!
Comments
I entirely agree with the above comment, the internet is with a doubt growing into the most essential medium of communication across the globe and also its due to sites like that that ideas are spreading so quickly.
Hi Katya,
Good tips there, thanks! I would also add that customer service should be prompt in social media. And to remember not to sound too automated, people prefer it when you sound like a real person. To learn more about tips on social media, check out a webinar that I can co-hosting next week.
https://www3.gotomeeting.com/register/865088622
Thanks again!
Lucy
I like what you say, but would like to know more about the eventual, hoped-for pay-off. It’s tough to support this much staff time without being able to point to at least some anticipated return. Can you tell me what’s best to measure that can translate to real outcomes?