- Fri, August 15 2008
- Filed under: Websites and web usability
As promised in yesterday’s post, Bryan at Collective Lens has been kind enough to provide these tips, as well as these stunning photos, generously shared by the talented Shehzad Noorani and Kathy Adams.
copyright Shehzad Noorani
Sathi’s (8 years old) face is blacked with carbon dust from recycled batteries. Often she looks so black, that children in her neighborhood call her ghost. She works in battery recycling factory at Korar Ghat on the outskirts of Dhaka. She earns less than Taka 200 ($3.50 approx) per month.
Kathy Adams, Empowerment International
Look Mom, I CAN count! Empowerment International works with not just students in Nicaragua but also their parents. Getting the parents involved and supportive of their child’s education is one key to success in completing at least primary school (in a nation where only 50% of the enrolled 1st graders complete 5th grade).
- Use photos to tell a story. “A picture is worth 1000 words,” as they say. Imagery can go much further than written text to bring out the events and emotions of a particular cause or issue. One photo can describe a pressing situation, warm the heart of the viewer, or cause your audience to react and respond. Furthermore, with multiple photos organized into a photo essay, an entire story can be told from the big picture to the smallest details in an efficient and effective manner.
- Use photos to grab the attention of the viewer. In today’s media-driven society, words alone can not compete for the attention of your desired audience. With television, movies, YouTube, texting, and millions of competing websites, your message must make an instantaneous impact. This is especially true if you are vying for the attention of today’s youth. If your message is text only, you should not expect most people to read more than five sentences. Lead with a powerful photo.
- Use photos to create an emotional impact. Human faces attract the viewer’s eye faster than any other subject matter. Use this to your advantage, and display photos that showcase the human impact of an important issue and the work that your organization is doing around it.
- Copyright issues are extremely important. If you see a photo on the web, you are most likely not allowed to use it. The photographer has full copyrights to the photo unless otherwise noted. However, it doesn’t hurt to ask for permission! Many photographers would be delighted to hear from you, especially if you’re using the photo for a good cause. Keep in mind that the production of good photography costs money and is a career for many people. Also, many websites such as Collective Lens and Flickr allow photographers to mark their photos with Creative Commons licenses, and then allow the public to search for photos marked with these licenses. These licenses allow others to freely use the photos, but only under certain conditions, and always with attribution. For example, a photo marked with a Creative Commons Non Commercial license (CC-BY-NC) can not be used for commercial or advertising purposes. However, it is permissible to use it in an editorial story. It is also important to note that the people in the photos have rights as well. If a photo is to be used for commercial purposes, then every identifiable person in the photo must sign a release. If a photographer does not have releases, then he or she should have marked the photo with a Creative Commons Non Commercial license. Sometimes copyright rules can get complicated, but don’t let that deter you from asking questions if you have doubts about a photo. If all else fails, email the photographer and ask for permission.