- Sun, April 10 2011
- Filed under: Social networking and web 2.0
Inspired by the great blogger Kivi Leroux Miller’s pledge to blog daily this year, I decided on December 31 to do the same on all things nonprofit marketing, social media and social change. I just completed my 100th daily post in a row, and I wanted to share what I learned from the experience so far.
1. Good content, and lots of it, builds your community. I have tried this year to improve both the quality and frequency of my posts. Making that effort has resulted in more readers and more conversation with wonderful people like you. Traffic on my blog doubled, the number of people subscribing to the blog via email doubled, and referrals from social media sites increased dramatically. A few people stopped subscribing via email because daily updates were too much for their inbox—which I can understand - but overall, the added, new content seemed well received.
2. Creating that much content is hard, hard work and a big commitment. It helps that for me, it’s also a labor of love. You need a certain degree of passion about your topic to write every day.
3. It pays to be generous. By spotlighting the brilliance of other people, you can provide strong content even when your own well is dry.
4. The hard work has made me a better marketer. Having to reflect publicly, every single day, has made me smarter. It’s a testament to the the power of practice. Malcolm Gladwell has said “Talent is the desire to practice,” and in his book Outliers, he documented the best way to become a star in a field is to spend 10,000 hours honing your skills. The book finds the greatest athletes, entrepreneurs, musicians and scientists spent at least three hours a day for a decade mastering their chosen field. I’m not in that league, but tripling the time I’ve spent blogging this year is a lot more practice than I’ve had in the past, and I’m better for it.