4 nifty tips about branding in a Web 2.0 world
- Mon, April 27 2009
- Filed under: Social networking and web 2.0
I’m at a Nonprofit Technology Conference at a session on branding in a web 2.0 world, and here’s what blogger Nancy Schwartz has to say:
1. Brand control is gone – lots of conversations are already going on about you. So you can either curse that or embrace it.
2. That’s okay – the people talking about you are part of a tribe, that can become powerful communicators for you using social media tools.
3. Be simple, memorable and consistent when you talk about your organization so it’s easy for your tribe to talk about you.
4. Your brand is the meeting point between the interests/desires of your tribe and you – they put their own spin on #3.
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I had no idea you were at the session! I wish I could have met you in person. Next time!
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