3 trends in digital marketing for 2012
- Wed, December 14 2011
- Filed under: Marketing essentials
Silverpop has a good white paper on where digital marketing is headed in 2012. Here is my take on three of the key trends that nonprofit marketing folks should watch.
1. MORE PERSONALIZED THAN EVER: The more we know about people and their behavior, the better we are able to target them when and where they’re most likely to be receptive to our message, with a message tailored to their interests.
2. MORE HUMAN THAN EVER: We all know the age of impersonal, broadcast messaging is over, but in 2012 we’ll see ever more “human” marketing: Watch companies - and hopefully nonprofits - move from promotion to conversation, helpful tips/support and messages with personality.
3. MORE MOBILE: How we deliver our marketing messages needs to change - so they work on mobile. Make sure your digital outreach isn’t just mouse-friendly but finger-friendly on a tiny screen, and that it’s easy to take action from any device.
How are you getting more personal, human and mobile?