3 questions before plunging into new media
- Mon, November 10 2008
- Filed under: Social Media
Here are three good questions to answer before you start going crazy with technology, from Alyce Myatt of Grantmakers in Film + Electronic Media. I’m sharing them from the session I just blogged:
1.What are you trying to do? (As opposed to what you are trying to say. What are you trying to get a certain audience to do?)
2.How best can you make that change occur? How can it best be done? (Given your audience and where they hang out online or in the world, what technology or media will engage them best)?
3.What resources do you have at hand? (This will help you determine the right scope.)
I’m not sure we’re asking these questions enough before we get started.
I’m also concerned we’re not getting started. Ramya just noted in this session that YouTube for nonprofits is the slowest growing vertical on the site. Not enough nonprofits are involved, and too many just slap up a video without seeking to build a community or reaching out to popular YouTube users.