Additional Site Content
Advocacy
Branding
- A brand rant - and three little ideas for making your brand shine
- Brand Roundup: We had to destroy the brand in order to save it
- Carnival late edition: more graph fun
- Hands up if you’re thinking of a new logo
- Let’s give a hand to... brandraising
- The new world order of branding - and what it means to you
- Video: The best and worst of branding and the rewards of risk
- What social branding does for your brand, community and cause
- What your brand story is - and is not
Cause-related marketing
- 10 ways to win a corporate partner
- 4 Essentials of Cause-Related Marketing
- 4 Lessons for Nonprofits from the 2010 Cone Cause Evolution Study
- 6 tips for pitching a company on a cause partnership
- Cause marketing dos and don’ts - what are yours?
- Cause-related marketing tips from Coke, Microsoft and Renault
- Cause-Related Marketing: Seeing RED and Pink
- Choosing the right partner - ladies, it may not be the Colonel
- Does chewing gum save the children?
- Does ’Weird’ Cause Marketing Work?
- Guest Post: What conscious consumers mean for your nonprofit
- Harness the Web for Social Good (and win $10,000)
- How are Panera’s nonprofit pay-what-you want outlets doing?
- How Consumers Think Green
- Meet the new consumer: Box-turning, value-conscious and cause-friendly
- New report: Green is in, but trust in green claims is tenuous
- Panera’s new nonprofit restaurant: pay what you want
- Profit with a purpose: The new CSR
- RED Redux: AdAge Weighs In
- Seeing RED, Part 3
- Too cute by half is a quarter as effective
- Warmth plus competence equals consumer loyalty
- What do consumers around the world think of corporate social responsibility?
- What millennials and boomers really think - and what that means to your cause
- Why a good story sells (even sweaters)
- You’re the PR person for a green charity funded by BP: What to do, what to say?
Events
Fun stuff
- 10 public service ads that aim for humor
- 2011: The year I kept a resolution
- 3 questions to spark more creative outreach
- 3 Things to Do if You are Creatively Stuck
- 3 ways to dig out of info overload
- A call for the open-hearted: Join Generosity Day
- A different kind of post: a story, an ask and an offer for you
- A Gallery: Proof that humor in fundraising exists...
- A short film that can end with you
- A simple, powerful antidote to Black Friday
- And the winner of the HP laptop and printer is...
- Are you a social capitalist? Tell Fast Company.
- Are you a stupid marketer? Watch and decide!
- Are you looking for job?
- Call for posts on the theme of “good, bad and ugly”
- Celebrate generosity this Thanksgiving
- Check out, support the Netsquared projects
- Cult of celebrity - Dan Aykroyd as Ghandi
- Donor Haiku
- Email is 40 years old - where it’s been and where it’s going
- Extreme Nonprofit Makeover
- Friday Freebies
- Friday fun from the Onion
- Give me your top five
- Going on vacation!
- Good books to read this summer
- Great news: Charity as the “new necessity”
- Guest Post: Good Ideas Party
- Happy holidays!
- Happy Thanksgiving
- Hate your brand look? We’ve got a present for one of you!
- Heart-warming Christmas Twitter Story: Homeless Family Gets Help
- How not to have a retreat
- How to Raise Tons of Money
- HP has given me a laptop and printer to give away...
- In honor of Independence Day, praise for lone nuts and first followers
- Inspiration: Hats off to the very alive city of Grand Rapids
- Inspiration: Some creative (and wacky) campaigns for social good
- It’s Generosity Day - Say Yes and Give
- I’m hiring!
- Kevin Bacon is looking for a few good do-gooders
- Listen to Your Valentine
- Marketing Haiku
- Marketing to moms
- On the occasion of my 1,182nd post
- On vacation
- Picture this: Your brilliance here
- Please go vote!
- Please take this Valentine’s Day pledge
- Please, make it fun
- Post your ideas, get advice
- Quick Shout Out
- Robin Hood Joins a Book Club
- Robin Hood radio interview
- Say yes to Generosity Day on Monday: It’s good for everyone, including you
- Send me your fun graphs!
- Some of my favorite charities
- Some offbeat ideas for creative nonprofits
- Talking Robin Hood on the Radio
- Talking vs. Doing: Inversely Proportional!
- Tell me something smart: Please help me with my 500th post
- Tell me your story. I’ll publish it.
- Thank you
- The 3 kinds of inspiration: Pick one today
- The 5 funniest charts ever
- The fight over the origins of kindness
- The good, the bad and the ugly of the nonprofit world
- The long slog and the slow motion miracle
- The worst conference call ever: have you been there?
- This viral video will make your jaw drop
- Video treat: Take 18 minutes to be creatively renewed
- Watch reality fundraising TV at 1 ET today
- What do you think about Robin Hood?
- What does this have to do with marketing?
- What happens when you try to mash up the wrong brands
- What makes for motivation
- What to Get Cousin Cal? A Good Card!
- What’s hot: The Kiwi’s fleeting flight
- Where good ideas come from: the connected mind(s)
- Will Evan make an “ALMIGHTY” difference?
- You are wonderful. Happy Generosity Day!
- You Spin Me Right Round, Baby, But Not Like a Record Player
- You vote: What’s the best nonprofit tagline?
- Your inbox: the death spiral of reactivity
Fundraising essentials
- 10 Resolutions for Online Fundraising and Marketing Success in 2012
- 10 Steps to Online Fundraising Success and 4 Mistakes to Avoid
- 10 Tips to Boost Your Fundraising
- 13 Secrets of Holiday Fundraising Online
- 3 Big Online Fundraising Mistakes
- 3-Point Reality Check: 3 must-read posts about fundraising
- 4 Nifty Tips for Building a List
- 4 obvious but oft-forgotten basics for fundraisers
- 4 questions to get to giving
- 4 ways to get more clicks on your Donate button
- 4 ways to turn one-time givers into monthly donors
- 5 Bets for Online Fundraising in 2010
- 5 Keys to Pulling out of the Economic Nosedive
- 5 ways to be a better fundraiser
- 5 Ways to Get People to Sign Up for Your Email List
- 6 steps to far happier supporters
- 6 Truths Behind Why People Give
- 6 ways the donor-fundraiser relationship is changing
- 6 Ways to Survive the Economic Storm
- 6-Minute Guide to Winning Fundraising Campaigns
- 7 Ways to get better response rates to your e-news
- 7 ways to have a committed relationship with your donors
- 9 Must-Read Blog Posts on Fundraising
- A fundraiser’s daily affirmation
- A peek inside the ideal fundraiser-philanthropist relationship
- A quickie summary of the Online Giving Study
- Are we mobile? Not yet. Is that an issue? Not yet.
- Are you finding your donors or are they finding you?
- Are you taking care of your donors? Take this quiz.
- Are you treating your donors right? The quiz.
- Ask for online donations today. Really.
- Ask if you want to receive
- Ask Without Fear interview is online
- Asking for money online: what works?
- Attention nonprofit marketers: Seth Godin is right again
- Bad economy? 7 things to do when donors cut back
- Benchmark data for online giving
- Bring back that (supporter’s) loving feeling
- Buying the charity message: Holiday fundraising trends in 2012
- Campaigns to emulate: Tips from Ploughshares
- Charities still losing more donor dollars than they’re adding
- Charity: Who Cares?
- Cringe-worthy annual campaign cliches
- Customer service for nonprofits
- Dear WAMU 88.5 FM: Please change your fundraising
- Death, dying... and oh, happy thanksgiving
- Donor fatigue, skepticism and scale
- Donor Research Roundup
- Donors are looking for a thumb’s up, so give it to them
- Donors who can’t say no
- Dying Man Throws Himself from Plane to Raise Money
- Earthquake and Tsunami Relief
- eBenchmark Study results - good news if you’re a small nonprofit
- Email: More is okay and works well - if it’s good
- Email: the original social network
- Emailing now is good; Bad email is not good
- Every fundraising appeal should be a learning experience
- Failing wisely this fundraising season
- Fine-tuning your holiday appeal
- Five Things You Should Never Say to an Online Donor
- Five-year-old Fundraising
- Flat is the new up: Philanthropy this year
- Forget the selfish vs. selfless giving debate; it’s all about empathy
- Foundation giving down record levels in 2009; will be flat in 2010
- Four creative exercises to improve that dull fundraising appeal
- Four essential tweaks to your appeals in a recession
- Four insights on giving from a philanthropist who is a psychologist
- Four parts of a great fundraising appeal (or any message!)
- Four reasons you really have to write those thank-you notes
- Four things to do to jump-start your right brain
- Freakonomics Revisited: Emotion vs. Analysis in Giving
- Free eBook: Online Fundraiser’s Checklist 2.0
- Free training and a cool tidbit
- Fundraising campaign in a box
- Fundraising help for you
- Fundraising Remains Flat in Q2, Says Target Analytics
- Get $35,000 for your good idea
- Get a charity badge for your nonprofit!
- Get people in open-minded moments if you want them to give
- Getting out of Maslow’s basement
- Getting Your Donors to Say “I Do”
- Giving - especially to small orgs - bounces back
- Giving expected to stall in 2012 - but you can beat the trend
- Giving is up, and it's still about relationships
- Giving outlook grim, fundraising poor but hey we’re tweeting!
- Giving said to be up for tenth month in a row
- Giving Up for 2011; Nonprofit Personality Still Pays Off Online
- Giving Up; Nonprofit Personality Pays Off Online
- Giving USA is out, and it says giving is up
- Gloom and Doom Are Downers
- Good advice in a fundraiser’s story
- Good habits and the groove of recurring giving
- Guest star of Getting to the Point: Beth Kanter
- Guide to good email - for free - download now!
- Help, I need somebody (better at marketing)
- Here’s a good fundraising appeal: I gave
- How Americans feel going into giving season
- How can we shift giving to the best nonprofits?
- How did donations fare in 2009? Down, says Giving USA data out today
- How fast do donors lose interest in Haiti?
- How immigration and the changing fundraising landscape will affect you
- How Strong Relationships Can Increase Fundraising Results in 2011
- How to appeal to all six types of donors
- How to be an fundraising princess
- How to buy happiness: a useful little guide
- How to escape your channel siloes and master multichannel marketing
- How to get board members raising bucks for you
- How to Get Money from Wal-Mart Foundation
- How to make the intangible tangible and the invisible visible
- How to raise money when every politician is asking for it
- How to say thanks - and surprise and delight your supporters
- How to use the new fundraising tab on Facebook pages
- How to write a perfect donor thank-you: A template and example
- I just gave $336 to a stranger who knocked on my door...
- Idol entertainment not so idle
- If you’re a fundraiser, read this for inspiration
- Implementing a Donor Database by Guest Star Cheryl Gipson
- In Honor of Memorial Day: Thanks Fisher House
- Innovative fundraisers aka microphilanthropists
- Is direct mail headed for the circular file?
- Is Your Nonprofit Facebook Page Worth It? Measurements and Analytics Techniques
- Is your online donation page ready for 2011?
- It may be fundraising season, but we don’t have to name it that
- It’s been a tough fundraising season - but you can still succeed
- It’s not what you need from your donors. It’s what you give your donors.
- It’s not what your donors give you, it’s what you give them
- Juicy stats, benchmarks and lessons on online giving
- Kevin Bacon and celebrities with a cause
- Kevin Bacon may give your charity $10,000
- Korean nonprofits know fundraising: post from Seoul
- Landmark study reveals online giving hat trick: donor experience, December and disaster
- Last-minute giving
- Mailbag: How to raise money for “overhead”
- Makeover magic: Nonprofit newsletter before and after
- Making it easy to give
- Manana money: The curious psychology of pledging
- Marketing 101: How to write a fundraising letter
- Marketing maven’s advice for the lovelorn
- Merry Christmas and happy fundraising this week!
- Moms adopt African village in 3 hours 10 minutes, online
- More benchmarks: How nonprofits are faring online
- More Mailbag: How do you tell a story about a community foundation?
- Must-read: Our free eBook on Fall Fundraising
- Must-read: Six reasons people don’t give
- My gift to you: free fundraising eBook
- New eGuide: The Fundraiser’s Checklist
- New research: How to reach your donors’ heads along with their hearts
- New research: The selfish gene and the generosity contagion
- New studies show online giving up - but results may vary
- New Study: The Wired Fundraiser
- Nonprofit Blog Carnival: Tips for Cash-Challenged Nonprofits
- Nonprofit marketing 2.0: Outreach tips from your peers
- On love, attachment and raising $$$
- Online Fundraising & Nonprofit Marketing Training Opportunity
- Online fundraising growing, but slower; Donors giving but less
- Online giving: A lively spot in the lackluster economy
- Online outreach benchmarks - how do you measure up?
- People (women especially) say they’re really generous
- People still read their direct mail
- Personalizing your fundraising outreach
- Preliminary figures on 2009 online giving
- Quick quiz: What’s the average charitable gift online?
- Reality Check: How Grassroots Environmental Organizations Are (Or Are Not) Raising Money Online
- Research: Just how much do faith, ethnicity, politics and age affect giving?
- Science of Giving 10: Do we decide whom to help based on our own mood?
- Science of Giving 11: Can you make giving less emotional?
- Science of Giving 12: Sea Monkeys and the Case for Tangibility
- Science of Giving 2: Which makes people happier - giving or receiving?
- Science of Giving 3: Do people give more if it’s painful?
- Science of Giving 5: How Much Do Social Norms Inspire Giving?
- Science of Giving 6: The donation box-How do social norms, price & scrutiny affect what people do?
- Science of Giving 7: How much do personal connections matter?
- Science of Giving 8: The identifiable victim effect - and its limits
- Six Degrees of Good!
- Six Steps to Better Email Outreach
- Snowday and Snail Mail Tips
- Social media reflections - and the $1 million campaign on Facebook
- Social proof and fundraising
- Some inspiration - no joke
- Start 2008 With $50,000 for Your Nonprofit
- Staying off the fundraising naughty list
- Sticky Week IV: Emotion and Calculation
- Stories from Mary Part I: 3 basic ways to win a donor
- Stories from Mary Part II: Better diversity among your donors
- Thank three times for each ask
- Thanks - and 5 tips for taking your appeal from meh to marvelous
- The 10 reasons you’re not getting gifts: A mini-manifesto
- The 2009 procrastinator’s guide to year-end fundraising
- The 5 toughest questions donors will ask
- The babushka, the alarm clock and the art of fundraising
- The Best Charity You’ve Never Heard Of - Till Now
- The best messenger in the world for your cause
- The evolution of the online donor
- The five words that made women give 20% more
- The four things that have to change in fundraising
- The freakonomics of fundraising
- The fundraising good, the bad and the ugly
- The mosquito whining in Seth Godin’s ear and the art of the great appeal
- The most common question donors ask
- The one sound effect that all fundraisers need
- The puppy factor
- The Science of Giving: Does giving make you happy?
- The shocking phone call
- The single best way to spend your time in 2011
- The state of the nonprofit sector? Time for some changes.
- The surprising top three ways people give money
- The Traditional Fundraiser’s Coloring Book
- The value of generous procrastinators
- The yellow boom box and the perils of giving research
- Three pieces of fundraising advice
- Three reasons December fundraising is so important
- Three reasons you need to complement offline fundraising with online outreach
- Tips for Google Checkout, YouTube freebies
- To Increase Charitable Donations, Appeal to the Heart -- Not the Head
- Top 4 Things to Ensure Last-Minute Giving Success
- Transparency as a Fundraising Tool
- Tune in to hear me talk on Ask Without Fear
- Two blown fundraising opportunities
- Wake-Up Call: Your Supporters Expect More
- Wall Street is tanking, but your ROI is gold.
- Want support? You must ask for it.
- Warren Buffet on who’s the idiot
- Watch how much words matter
- Welcome to the silo: The sad dearth of multichannel marketing
- What are you doing for your uber-activists?
- What Donors Really Do Online (And Belated Thanks to Jeff Forster)
- What generations are generous?
- What is good: being relentlessly generous
- What is up with online giving in Canada?
- What Makes a Great Donation Page
- What Mal Warwick has to say about the downturn
- What the latest online research tells us
- What to do when half your email list bounces
- What to do when people are cheap: show value
- What You Need to Know about the New Online Giving Index
- What your donors aren’t telling you
- What's your fundraising style? Learn here.
- What’s new with donors
- What’s next for online giving? Here’s what I think.
- What’s your progress bar?
- When do donors give more? When you...
- When the Ax-Man Cometh: What to cut out of your budget
- Where and why people gave in 2011
- Where are the fundraising heroes? Ask Eric.
- Which 7 hours account for most online giving?
- Who gives money online?
- Who is most likely to support causes online? Social Media & ethnicity by the numbers
- Why do online donors leave and how do you win them back?
- Why does sympathy come and go? Reducing social distance to boost giving
- Why people give
- Why People Give Redux
- Why people take action
- Why personal fundraising works
- Why you need the wired wealthy
- Will Evan make an “ALMIGHTY” difference?
- Win $10,000 for your nonprofit
- Wired for generosity: A quick guide to connecting to the limbic brain
- Wisdom on fundraising during a downturn
- You are NOT a “not”
- You probably don’t know how bad it is
- Your job description: Happiness delivery
- You’re not in competition with Haiti
- “Be your donor” day
- “Old” donors give more - so do we stick to the same “old” fundraising?
How to improve emails and newsletters
- 14 ways to build your email list
- 3 ways to a better newsletter (or none at all)
- 5 Steps to Prettier Emails
- 7 Ways to Build Your Email List
- 9 Ways to Fix Bad Email
- Elevate your email newsletter from snoring to soaring
- Guest star blogger Carey Paris on how to double response rates
- More great info on nonprofit newsletters
Marketing essentials
- 10 commandments of communications
- 11 Consumer Trends to Watch - Kindness, Generation G and Eco-Superior
- 15 Secrets to Great Subject Lines
- 18 mood-killing words to banish in 2012
- 3 Diagnoses for why your message isn’t getting through
- 3 things technology can and should deliver - and who does it well
- 3 things that will actually improve email campaigns
- 3 trends in digital marketing for 2012
- 3 very simple things that are easy to forget
- 3 ways to transform your message
- 4 marketing facts for 2012
- 4 Reasons why you should build a narrative organization
- 4 things that should shake up nonprofit marketing
- 4 Things your supporters want
- 4 Thoughts on what celebrities can and can’t do for your cause
- 4 ways marketing is entering the relationship era
- 4 ways to get people to trust your organization
- 4 ways to stop guessing and start testing your outreach
- 5 things that really don’t work in email
- 5 Things you need to know about marketing to millennials
- 5 Tips for Turning Small Change into Bigger Change
- 5 Ways to handle consumer revolt in an angry era
- 6 ways to be more persuasive
- 7 lessons from a Google marketer
- 7 Totally Surprising Brain Tricks to Sell Your Cause
- 8 things to check before you send that message
- 8 ways to become the most enchanting cause on the block
- 8 ways to calm an angry constituent
- 9 Things to do when you’re right but your boss thinks you’re wrong
- A simple, great idea for making your cause stand out
- A creative way for an arts organization to communicate
- A creative way to thank your donors: The video
- A formula for winning communications
- A good formula: Email plus social media
- A guide to telling your story in pictures
- A nifty little trick to compel people to action
- A nonprofit marketing mantra
- A scarcity mentality leads to scarcity
- A short but often forgotten law of marketing
- A short post on a big point
- And the best nonprofit tagline of 2010 is...
- And the best nonprofit taglines are...
- Annals of non-viral video: Ummm, no, this will not work on my Tween
- Aquadots and Oil Spills: “Packaging” your message this holiday
- Are cooperation and generosity contagious?
- Are people ignoring your message?
- Are we there yet? How to evaluate your comms efforts
- Are you a Crate & Barrel nonprofit?
- Are you a marketer or a missionary?
- Are you headed down the humanization highway?
- Are you the hippy car?
- Ask why before acting from habit
- Attention nonprofits: this is how to tell a story
- Baby vs. puppy and the winner is...
- Be a pollster, not a preacher
- Be generous when you’re hungry: It’s what keeps you from going hungry
- Benefit exchange week - immediate rewards
- Benefit exchange week finale: credibility
- Beware the bumper sticker
- Biggest believers in the value of championing causes? Women.
- Blog Guest Stars on the Elements of Persuasion
- Boo! This is scary.
- Bravo, Humane Society Washington: A three-word story that inspires action
- Break the guessing machine
- Can’t Miss: Made to Stick at Network for Good!
- Careful what you call your audience
- Carnival of Nonprofit Consultants
- Cervix, seals and celebs: Proof Nonprofits Can Be Funny
- Changing the Messenger
- Charities are spending A LOT on marketing
- Charity may trump self-interest in motivating employees
- Checking out SXSW and NTEN
- Cinnamon. Velvet. Kick. And more examples of how to seize the brain.
- Close the sale! A short post on a big truth.
- Communicate small, not big
- Communicating by Listening
- Conversation marketing in action
- Conversational marketing
- Craig’s List: Marketing rules to live by
- Creative inspiration and a nekkid man’s essence
- Department of inspiration: 2 causes getting their stories right!
- DMA Crowd Slams Watchdogs and Donors Who Like Stars - But What’s the Solution?
- Do good, feel good
- DO NOT MISS THIS: Free amazing webinar - Dan Ariely on: Are your donors irrational?!
- Do you have 5 year old or 9 year old marketing?
- Do you have a welcome mat or a closed door?
- Do you have a “snow in August” message?
- Does it pass the champagne test?
- Doing Your Emotional Due Diligence
- Donor relations and the one-night brand
- Donor vs. fundraiser: you must watch this
- Don’t be a fool: it’s not about you
- Dopamine and donating: A biology lesson
- Dreamforce Conclusion: Marketing in the Google Era
- Dreamforce II: Search Engine Marketing for Nonprofits
- Dreamforce III: Know your audience
- Duckbilled Platypus vs. BeefSnakStik
- D’oh! Watch Homer Simpson for Nonprofits
- E-Mail is Core to the Nonprofit Marketing Mix
- Electable vs. Marketable for Nonprofits
- Emails I deleted this week and why
- Emotion must lead, reason must follow
- Examples of going where the attention is
- Fake Food for Thought
- Feedback is the breakfast of champions
- Feeling the pain as a form of advocacy
- Fighting the (d)evolution of creativity
- Find the bright spots: My favorite part of Switch
- Finding opportunity in bad news
- Finnish alpha males go Esther Williams for breast cancer
- Five steps to cutting through communications flash, floam and fluff
- Five ways to get people to act now
- For Members Only: It’s not a jacket, it’s the special attention you give supporters
- Four things to put in your elevator pitch
- Four things to think about before you start marketing
- Four Ways to Be a Better Nonprofit Marketer
- Four ways to inject social contagion into your outreach in 2012
- Free campaign planning tool!
- Free is the future
- Free new online journal from NTEN: Volunteers, videos and Twitter horror stories
- Free Webinar: Lisa Simpson for Nonprofits
- From Beverly Hills to Homeless: What a story
- Getting distracted by the audience -- or grants
- Getting out of the outreach rut
- Getting personal
- Getting some action
- Give With Your Kids Day
- Giving people lots of choices is a bad idea. Really bad.
- Giving: The New Taking?
- Going snarky: When good causes have bad campaigns
- Going viral for Earth Day
- Good thoughts from Seth Godin
- Good word-of-mouth is hard to find
- Got a good tagline? Submit it for an award!
- Got Donors? No? Then make modules of your mission.
- Great content forges great connections: A reader guest post
- Great free trainings on nonprofit marketing, fundraising
- Great storytelling - get inspired by... Google
- Great storytelling and marketing lessons from the Stove Man
- Great tag lines - do you have one?
- Greatest Hits
- Guest Post: What’s your organization’s role in the wake of a man-made disaster?
- Guest Star Blogger Bill Strathmann: Why aren’t we merging more?
- Guest Star Blogger Mark Rovner: Getting Passionate
- Handle complaints swiftly or face more of them
- Harlequin NASCAR and the art of segmentation
- Healthy habits: Behavior change or a license to misbehave?
- Help! I have no marketing budget!
- Help! My boss hates marketing!
- Help! My organization is boring!
- Here’s some happy research: Gratitude’s great ripple effect
- Holiday Volunteering - Asking for Time Not Just Money
- Homer Simpson for Nonprofits: The Truth about How People Think and What It Means to Your Cause
- Homer Simpson is calling you - D’oh!
- Homer Simpson is paging you - listen up!
- How does your online engagement stack up? Check the benchmarks.
- How emotion can guide us to rational behavior
- How much is just enough planning?
- How nonprofits can tell a good story
- How to Adapt Now to the 6 Trends Changing the Fundraiser-Donor Relationship Forever
- How to articulate what makes you special: Competitive advantage 101
- How to build trust in your organization
- How to Change When Change is Hard: Appeal to Identity
- How to compete like a champ
- How to compete with me-too organizations
- How to do research today, right now
- How to drastically improve your mission statement
- How to engage with Millennials - and how they’re different from teens
- How to engage your donors in learning rather than boring them with facts
- How to fix boring newsletters
- How to fundraise when the economy is tanking
- How to get people to take action using defaults - and choice
- How to get unstuck when you lack inspiration
- How to get your supporters to listen in 4 steps
- How to make a magnificent mini-impression
- How to message on the environment
- How to score a PR win with your dusty old reports
- How to sell a nose bidet
- How to tell a story: A template
- How you can triple fundraising results
- How you frame the dollars frames the decisions
- If content is king, how do you become king of content?
- If it doesn’t have a pulse, keep it off your home page
- If you are trying to influence policy, watch this
- If you want people to act, don’t emphasize inaction
- Images are great - unless you’re making one of these 3 mistakes
- In praise of competition - and four ways to compete
- In praise of listening: 4 reasons it matters big time
- In praise of real but flawed spokespeople
- Information Does Not Equal Action
- Innogive and NTC in Washington: Come Say Hi
- Inside baseball: what is marketing?
- Involving your audience -- upstream!
- Is it easy enough?
- Is marketing slimy?
- Is philanthropy ready for the new consumer?
- Is your organization bright, bold and visually salient?
- Is your tagline a winner? Find out with the Taggies! And make it snappy.
- It pays to be personal
- It’s all in how you look at it: A marketing mantra
- It’s not what you say, it’s what they hear
- It’s “Listen Up” Day
- I’m so smart, you should definitely read this post
- Jimmy Buffett is a marketing genius
- Katrina’s wake: happy facts and fundraising lessons
- Knowing your audience as real people
- Legacy Marketing
- Linchpin: What you need to know about the art of being indispensable
- Listening is everything - and damn hard to do
- Listening to the bad, and using it for good
- Live at the NTC: Dan Roam’s tool kit for visual problem solving
- Live Blogging from Dreamforce
- Made to Stick
- Made to Stick Week: Finding Your Core aka Sweet Spot
- Mailbag: How do you make a case for your cause if you’re a “middleman?”
- Make me believe I make a difference
- Make your business card a marketing hero
- Making it easy for volunteers and staff
- Making it easy to be green
- Malaria No More Uses Humor to Show Malaria Is No Joke
- March Nonprofit Blog Carnival Is Up!
- Market like your mission depends on it
- Marketing backwards is the right way forward
- Marketing belongs everywhere in your org.
- Marketing classics: The best basics I have to offer
- Marketing metrics: Are yours vain or accountable?
- Marketing mistakes to avoid via video
- Marketing: Is it your spine or your shiny shoe?
- Meet Drew, who lost everything - and learn from his story
- Message placement and Michelle’s dress
- Mickey Mouse Marketing
- Millennials lukewarm on the environment? Don’t despair.
- Millennials think corporations need a conscience
- Miller Time for Your Issue
- More Buddha, Less BS
- More clutter-free marketing
- More free marketing calls!
- More of this, please
- Move them, then make it easy to act
- Must read: the changing US consumer
- My 10 year old’s 3 marketing principles
- My bright green pants and other embarassments
- My four year old knows bad marketing
- My new year’s resolution: Deal with my data
- My podcast with WOR: Listen here
- My Priority: Capitalizing on These 2008 Trends
- National anxiety means big shifts, interesting openings for marketers
- Neuromarketing nuggets: In praise of pre-commitment
- Neuromarketing tips for nonprofits from Roger Dooley
- No direct relationships = no future
- No excuses!
- No one “likes” boring, forwards crap or tweets the self-congratulatory
- Nonprofit Marketing 101: How to ask for action
- Nonprofit marketing: Just Do It
- Nonprofit Tech Conference, RCC, AFP Resources
- Now or never: When you want - and don’t want - urgency in marketing
- Occam’s Razor Cuts Deep
- Old vs. New Marketing Haiku
- On death, mortality and marketing
- One (repeated) message sticks
- One thing that will make your message unforgettable
- Open up or else
- P. Diddy Marketing
- Peer pressure your way to positive change
- People are lazy and in a hurry (Seth is right)
- Philanthropy Reconsidered
- Picture this: Expert opinions on telling your story with images
- Playing to the Magnetic Middle
- Polling data at your disposal
- Quiz: early guerrilla marketing
- Read this if you market to teenage girls
- Reading list: Great books for change agents
- Reflections on Generosity Day
- Results and consequences
- Robin Hood Marketing, Colombia Style
- Say less than you think you need to
- Scaring the wits out of people won’t save the planet
- Science of Giving: Six Fundamental Truths from Two Top Minds
- Show, don’t tell, if you want a following
- Six Top Philanthropy Buzzwords of the Year
- Something broken? Stop and look at what’s working.
- Statistics: The dementors of your nonprofit’s story
- Steal, steal, steal that corporate savvy
- Sticky Week II: Go for the Unexpected
- Sticky Week III: Hang Your Message on Hooks
- Strut, don’t simper, when you ask
- Succeeding in a world of floam
- Sundance and celebrity
- Super-handy checklist for smooth email sending
- Synching your online & offline marketing
- Taking an Axe to the Dove: A Cautionary Tale
- Taking people into your world
- Teen harrassment on mobile: How one cause is trying to end it
- Tell one good story today
- Tell to Win: Great storytelling advice, shared in stories
- Ten tips for not getting trashed
- The 3 things that drive me insane
- The 4 parts of a great story
- The 500th Post: 16 Nonprofit Marketing (and Life) Lessons from You
- The 6 absolutely essential keys to influence
- The 6 things I wish I’d known 20 years ago
- The 7 deadly sins of marketing - and fundraising
- The 7 signs you are doing things right across channels
- The albino squirrel and the investor: aka the problem with donors
- The arresting opening
- The authentic apology
- The backwards move that will kill your marketing... and how to avoid it
- The benefit exchange: Make it personal!
- The benefit exchange: Make it value-able!
- The best 5 pieces of marketing advice these experts ever got
- The best email ever
- The best presentation deck I’ve seen all year
- The Bus Stop Broadside
- The cobbler’s children, the weeds, the way out
- The critical drill you need to connect to supporters
- The difference between marketing clutter and true connection
- The difference between talking and communicating
- The fabulous five carnival!
- The fatal flaw that stymies a story - and ruins results
- The five essential elements of a strong call to action
- The four letter word that matters most in nonprofit marketing
- The Girl’s Guide to Homelessness: Messengers Matter
- The great gaping disconnect
- The great power of making your audience part of your story
- The journey you are on is a superhero’s story
- The limits and virtues of empathy
- The limits of peer pressure: Ganging up can backfire
- The List: What’s In and Out for Nonprofits in 2011
- The magic three “i”s of nonprofit marketing
- The missing piece of the communications map
- The moment that matters most for your cause
- The most underrated yet powerful skill you can develop
- The myth of the myth
- The no-neck view of the world
- The Nonprofit Marketing Guide Interview: Wit and Wisdom from Kivi Leroux Miller
- The old/new trap
- The one book to read if you’re trying to change the world
- The one essential thing you need in your next story
- The one trick that will get people to read your writing
- The Piggy-Back Principle
- The seven (or nine) things everyone wants
- The Six Things I Wish I’d Known 20 Years Ago
- The small business/nonprofit connection
- The sound of the genuine
- The story you absolutely must tell
- The stuffed animal rule
- The three stories you have to tell
- The three things we all forget
- The three traits with deceptive ROI
- The three-point checklist for your call to action
- The Time-Ask Effect Strikes Again
- The top 5 struggles for marketers this year
- The two essential, yet oft-forgotten, marketing questions
- The Ultimate Marketing Guide for the Overworked and Overwhelmed
- The unbelievably simple missing part of great speeches
- The very real danger of native eyes
- The very real perils of the pre-ask
- The well, the mom and the baby: Breathing life into work that’s indirect or technical
- Things that put people in the mood for... doing good
- This blog post is just for you
- Three ideas to recharge your marketing
- Three little tricks to be more persuasive
- Three nonprofit marketing terms that should be obsolete
- Three predictions for 2007 marketing campaign winners
- Three questions to ask yourself about your “e-news”
- Three truths about marketing - and what they mean to you
- Tips for tipping boring communications upside down
- To get to the people you want to reach, go to where they are
- Too many words and diagrams are a very bad idea
- Top Tagline Approaches for Stronger Messaging
- Transparency is the new black
- Trust is a triangle - why and how to get it
- Trust is paramount to millennials (and all of us)
- Try loss messaging over “win” messaging to inspire change
- Trying to figure out online video?
- Two gems to check out
- Two great resources!
- Useful trainings, podcasts and games
- Video: My thoughts on the art of in-house persuasion
- Video: The power of positive messaging
- Virgin and the big difference a messenger makes
- Waiting in line, saving time
- Want change? Create collective shoes.
- Want loyal supporters? It’s not about gimmicks.
- Watch this and weigh in: Stunning storytelling or cartoonish composite?
- Watching the Superbowls and I gotta say...
- We’re not in a vacuum
- What a double espresso says about human behavior and donor loyalty
- What are millennials really like? This research provides a good glimpse.
- What bloggers I’m reading: 5 posts worth your time
- What Clay Shirky wants nonprofits to know
- What cultural cognition means for fundraisers
- What gum removal has to do with your work
- What Harry Potter Knows about Marketing
- What I learned about bourbon in Kentucky
- What if you were not here right now?
- What Mac users, alcoholics and Hillary have in common: the conversion factor
- What Makes Us Want to Give Back?
- What Matters Now: Free eBook
- What motivates people? The same old things, even online.
- What should your marketing priorities be?
- What the winners of America’s Giving Challenge can teach us
- What to do if you have too much to do
- What to omit from your next appeal
- What to say when something has gone wrong
- What was hot in philanthropy in 2009?
- What we plan - and fear - in nonprofit marketing in 2011
- What your donor is REALLY thinking: inside her mind
- What “I don’t have the resources to do that” really means
- What’s different about your nonprofit?
- What’s missing from your appeals
- What’s missing from your elevator pitch
- What’s missing from your emails? A great tip on a good ending
- What’s scary and exciting about 2012
- What’s your appeal -- fear, hope or love?
- When the axe man cometh, 6 ways to save your program with story
- When your audience thinks it’s superhuman
- Who and why before how
- Who is good at creating social norms that inspire giving?
- Why a scale of one is best for your stories
- Why and how to listen
- Why are arts orgs and newspapers folding faster than you can say A-I-G?
- Why I believe the art of influence is ethical
- Why I think gloom and doom backfire
- Why me? Why now? What for?
- Why Millennials Are Going to Keep You on Your Toes
- Why nonprofits are like so totally out of fashion
- Why People Give II
- Why the word “because” matters
- Why we’re wired to be polarized - and what to do about it
- Why you need someone else to be your messenger
- Why You Need to Know Tom Fishburne
- Why you should care about the jewelry store across the street
- Why your next step may be a baby step
- Why “I’m sorry” is so powerful
- You can end global poverty forever - at least this video says so
- You can’t fake authenticity
- Your ad absolutely needs these two ingredients
- Your biggest competitor - and what to do about it
- Your donor wants to feel important
- Your secret start-up marketing magic
- Your “new” is not news
- “It’s because of you” letters
Marketing membership organizations
Mobile
Nonprofit leadership
- 4 Ways to get your boss to approve your idea
- 5 scary strategy mistakes to avoid in 2012
- 5 things to stop doing in 2012
- 5 tips on fostering innovation at your organization
- 7 ways to adapt when everything around you is changing
- Author Interview: Three tips for thriving in the digital age
- BLUF your way through everything
- Brick wall redux: Practical tips for leading change
- Fun facts: The US nonprofit sector in a video nutshell
- Get the candidates talking about YOU
- Guest Post: A book review of Nancy Lublin’s Zilch
- How do you motivate your staff right now? Here’s one way.
- How to have a real vision - and go out of business
- How to Make Your Big Idea Really Happen
- If you love Seth Godin and you’re a linchpin (or want to be), hear him speak
- Impact funding - who is doing it and where it works
- Is sand blowing over your tracks?
- I’m Hiring
- Look at what works, not what is broken: Positive deviance and bright spots
- Make 2011 the Year of Acts that Require Deeper Thought
- Network for Good is hiring - are you looking?
- Nonprofit Blog Carnival: Nonprofit Gurus Share Highs and Lows of Their Careers
- Our Triple Bottom Line
- Stay Hungry, Stay Foolish
- The cure for the nonprofit crisis? Focus.
- The people who matter more than donors
- The problem with recycling at work - and 3 solutions to breaking the cycle
- The shocking truth about motivation - that you must know
- The ups and downs of transparency - read these posts
- Three ways to make your mission come alive on a Monday morning
- Trend alert: Impact is the new black - but only for some
- Two lists to make this morning
- Two tips on strategy to strengthen your organization - and its partnerships
- Uncharitable? You decide at this free webinar!
- What Diane Aviv said in her Independent Sector keynote
- What to read if your inbox is trumping your dreams
- What will happen in philanthropy this year?
- What’s It Like, Working in the Nonprofit World?
- When you hit the brick wall before you leave your own building
- Winning over two boss archetypes: the monkey and the genius
- Without our stories, we are lost - and we are forgotten
Partnerships
Personal
Social networking and web 2.0
- 10 Absolutely Essential Truths about Social Media
- 11 First Steps in Social Media and 6 Mistakes to Avoid
- 11 Social Marketing Basics: My presentation for WANGO today
- 3 fascinating facts about people doing good online
- 3 questions before plunging into new media
- 4 go-to resources for mastering the new Facebook timeline
- 4 nifty tips about branding in a Web 2.0 world
- 4 Things I’ve Learned from posting 100 days in a row
- 4 ways to encourage supporters to use social media for social good
- 4 ways to incite action online: flying like a dragonfly
- 5 all too often forgotten truths about social media
- 5 Essential YouTube Tips for Nonprofits
- 5 Sound social media tips
- 5 Tips for Diving into Social Networking
- 5 ways to spark social contagion for social good
- 5 Ways to Use Social Media for Donor Engagement
- 6 More YouTube Tips for Nonprofits
- 7 things I learned about Millennial Engagement from Mr. Youth
- 99 social media tools (but don’t use them all!)
- A great viral video from conservationists
- A Marketing Diva’s tips on social media
- A sneak peek at The Networked Nonprofit: Beth Kanter and Allison Fine’s new book
- All about social networking
- America’s Giving Challenge - why to do it and how to do it
- Andrew Sullivan on New Media: “A mosh pit of universal dyspepsia and amusement - and value”
- AstroTurfing burns. Be authentic or else.
- Attention nonprofit marketers: free eBook on Storylistening Through Social Media
- Barry Diller at SXSW: The evolution of media
- Best Practices for Social Networking Nonprofits
- Book Review of microMARKETING - and we’re all micromarketers
- Campaign like Obama - and see him sworn in
- Causes on Facebook - new resources at your assistance
- Connected Citizens: Powerful, scary or promising?
- Coping tips for marketers driven to social media distraction
- Cultivating constituents online
- Dabblers vs. diehards: How engaged are visitors from social networks?
- Data-fest: Great new stats and insights on social media, Twitter, mobile
- Doing good goes viral; use these ideas!
- Don’t talk unless you have something interesting to say
- Email is still the leading social sharing tool
- Facebook’s big changes and what they mean to you
- Fake smells stronger online
- Fascinating secrets of Facebook and gaming revealed
- Five boxes to check before your social media foray
- Four fundamental laws of social networking
- Game theory that applies to you
- Get $10,000 for your nonprofit - and a t-shirt
- Good LinkedIn news - and 3 things reasons to react
- Google Analytics: Cool charts but what do they mean?!
- Got a great video? Get a grant and award!
- Great nonprofit videos: Get inspired
- Great video tips from See3
- Guest Post: 5 reasons why your supporters are ignoring you online
- Guest Star CK’s Roadmap to Social Media
- Here Comes Everybody - So Get Ready
- How much is social media influencing - or reflecting - events in Egypt?
- How nonprofits can engage with social media aka I try to keep up with Lucy Bernholz
- How nonprofits can work with connected citizens
- How the homeless can Tweet - and tell their stories
- How the Internet gets inside us - for better or for worse
- How to be your better self online: A primer of manners
- How to convince your skeptical boss that social media has merit
- How to court a blogger
- How to make the case for social media at your organization
- How to pitch a blogger
- How to raise $2,657 in 90 minutes
- How to survive the web 2.0 loss of control
- How to use digital technology to get people to act
- If your website sucks, call this number
- Impact - not ideas - should be the star of your story
- Inbound Marketing Tips from Dharmesh Shah
- Is Your Nonprofit Facebook Page Worth It? Measurements and Analytics Techniques
- It’s Miller Time for Giving
- It’s nuts to do no social media - and crazy to do all of it
- I’m YouTubing... take a message
- Live from New Orleans - NTC
- Looking for people to work with your nonprofit? Look at LinkedIn
- Mobile giving spikes with Haiti Relief
- More on tagging
- Most nonprofits are now at least dabbling in social networking
- My Facebook fans love me, they love me not...
- My Session Today at Association of Fundraising Professionals
- News roundup: Foundation transparency at Glass Pockets, new social media benchmarks
- Nonprofits -- first in social media?!
- On being a proper human online: Interview with Julien Smith
- Passive is out, participation is in
- Preach to the choir - then get them singing your tune outside church
- Quick steps to an online video strategy
- Read what I’m reading: A feed of nonprofit blogs!
- Secrets of the Yayas: Your Guide to Millennial Donors
- Short & Sweet: The Whys and Hows of Twitter for Communications Professionals
- Shortcut blog reading
- Should you make your CEO blog?
- Should you social network?
- Six lessons in successful social media use
- Six Steps to Social Media Success
- Social lipstick on a network pig: 4 ways your online efforts can go awry
- Social media success stories!
- Social media: A complaint box streaming live, online
- Social networking for nonprofits: The 6 most miserable mistakes to avoid
- Social networks - where do we stand, what do we do?
- Technology isn’t about wires, it’s about bonds
- The 2 reasons you need new media, even if you’re old school
- The current state of social networks
- The end of the web as we know it - and what it means to us
- The five-minute guide to social networking
- The Long Snail
- The mantra for this year: be generous and lazy!
- The pearl and the irritant in your oyster
- The People Formerly Known as The Audience
- The Secret to Going Viral: Harnessing the Kevin Bacon Effect
- The see - say - feel - do way of measuring social media
- The state of social media and what it means to you
- The supporter as celebrity
- The three signs of social media hysteria - and how to avoid them
- The ultimate guide to tech topics
- The web 2.0-celebrity link
- This year, think portable!
- Thoughts on marketing, millennials and social media
- Three social media blogs you should be reading
- Three Ways to Avoid a Social Media Time Suck
- Three ways to keep your sanity when it comes to social media
- Tips on how to handle social media failure
- To blog or not to blog?
- Top five lessons from Artez Interactive
- Top Five Nonprofit Website Mistakes
- Top Nonprofits Outpace Top Companies in Social Media
- Trying to figure out Twitter?
- Twitter 101: A free, easy guide for nonprofits
- Two things it’s easy to forget with social media
- Venn Heaven: How to map your champions online
- Video: Kevin Bacon on Six Degrees and doing good
- Video: the what, why and how for nonprofits
- Visual Notes from SXSW: Enchantment and Influence
- Want people to join? Give them a reason.
- What are nonprofits doing with social media? Six interesting stats
- What are the metrics of success for your online community?
- What do do with bloggers, how to change minds
- What do I think of social media?
- What do people do online? Here’s the comScore data
- What is a QR code and why might it matter for nonprofit marketing?
- What makes a good friends-to-friends campaign online?
- What the world’s number one website tells us about our future
- What to do about that new generation
- What to Do When Web 2.0 Delivers Brand Indigestion
- What you need to remember about your brand on Facebook
- What’s your social media IQ?
- Where brands go wrong on Facebook - and what that means to us
- Which social network to use, when
- Whom do you trust? Your friend vs. the expert - and the winner is...
- Why slacktivism is underrated - and why you’re in the giving business
- Why the Washington Post shouldn’t view Facebook as an ATM machine
- Why you should be tracking expressions, not impressions
- Will the revolution be tweeted? Gladwell vs. The Dragonfly Effect
- You should measure social media - and what you find might surprise you
- Your audience is an audience of audiences with audiences
- Your audience: They love to talk, and they have a lot to say
- Your burning social media questions answered
- Your greatest untapped online resource: your people
- Your own website vs. Facebook?
- Your supporters are your best spokespeople
- YouTube redux: recycle or you’re lazy
- You’ve got a reputation online
Video
- 5 fabulous video tips - and videos - from YouTubers
- Do you have a video? Submit it for an award!
- How to Tell a Story that Feels Our Own in 30 Seconds
- How to tell a story: A person, a door, a bed, and a home
- Stuck on how to make a video? The experts weigh in.
- Three ways to make a good video great - and the pug in the diaper
Websites and web usability
- 10 things to engage constituents online
- 10 Things to Never Do with Your Website
- 11 ways to make your website more enchanting
- 4 Tips on Using Photos Online
- A free picture is worth a thousand dollars
- Back to basics: 4 web site tweaks
- Before and after: A website goes from good to great
- Best Internet Marketing for a Cause 2006
- Eating my own dog food - and getting a facelift
- Eight things your home page should have
- Extreme nonprofit makeover
- Extreme Website Makeover: From Ick to Slick!
- Five-Minute Facelift for Your Website
- Great tips for your website
- Great websites: What makes them, which make the grade, and how to improve yours
- How to drastically improve your online call to action
- How to have an absolutely fabulous landing page
- How to make your landing pages perform better
- How to Use Google Analytics to Improve Your Website (Without Drowning in Data)
- If Buddha Had A Website
- Is your website ick or slick? Take the quiz!
- Katya’s websites of the week: toilets and trips
- Model website... from the government no less
- More great info on web analytics
- Network for Good’s Website Makeover
- Nonprofit websites even worse than government ones...
- One of the best websites ever
- Online = snack; Mail = meal
- Spend half your digital time on your good old website
- Take a quiz: how’s your website?
- The art of easy & the ugliest web site ever
- The speed consulting tour: Better websites for great causes
- The three incredibly important laws of a good website
- This Blog’s Most-Read Post of 2010
- Tips for a great donation page
- Top nonprofit technology trends for 2011
- Watch out for bad website developers!
- Web usability tip: write for the audience
- What absolutely must go on your home page
- What to do if you suspect your website stinks
- What your home page is probably missing
- Who is visiting your web site?
- Worst web sites of 2006
- Your supporter is a participant, not an audience
Writing
- 3 ways to make the story of your cause impossible to ignore
- Beating writer’s block
- Big Impact in Small Places: Free eBook on Microcontent
- Don’t speak doglish
- Flash (non) fiction
- Good story - about lawyers!
- How to translate mood-killing words into mood-making words
- How to write your next message: Intimate and simple
- Is your s*@t detector on?
- Tell a story (and get free training if you’re stuck)
- The art of the telling detail
- The cathedral in my head, the inkblot on my paper
- What 8 out of 10 people will read - and what they won’t
- What should you do with that newsletter of yours? Not these 7 things!
- What you must do to be remarkable - and what to do when you’re not in the mood for it
- Why writing is harder for you than for other people
- Why you need your hat back and other stories
- Write to a person, not an audience
- Writing is not a McDonald’s hamburger
- You are a foreign correspondent
Welcome to my blog on nonprofit marketing, fundraising, social media and doing good in the world better and faster. I’m glad you’re here.
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