Advocacy
Branding
Cause-related marketing
- 10 ways to win a corporate partner
- 4 Essentials of Cause-Related Marketing
- Cause-Related Marketing: Seeing RED and Pink
- Does chewing gum save the children?
- Harness the Web for Social Good (and win $10,000)
- How Consumers Think Green
- New report: Green is in, but trust in green claims is tenuous
- RED Redux: AdAge Weighs In
- Seeing RED, Part 3
- Why a good story sells (even sweaters)
Events
Fun stuff
- 3 Things to Do if You are Creatively Stuck
- 3 ways to dig out of info overload
- And the winner of the HP laptop and printer is...
- Are you a social capitalist? Tell Fast Company.
- Are you a stupid marketer? Watch and decide!
- Are you looking for job?
- Check out, support the Netsquared projects
- Cult of celebrity - Dan Aykroyd as Ghandi
- Donor Haiku
- Extreme Nonprofit Makeover
- Friday Freebies
- Friday fun from the Onion
- Give me your top five
- Going on vacation!
- Guest Post: Good Ideas Party
- Happy holidays!
- Hate your brand look? We've got a present for one of you!
- Heart-warming Christmas Twitter Story: Homeless Family Gets Help
- How not to have a retreat
- How to Raise Tons of Money
- HP has given me a laptop and printer to give away...
- Listen to Your Valentine
- Marketing Haiku
- Marketing to moms
- On vacation
- Please go vote!
- Please, make it fun
- Post your ideas, get advice
- Quick Shout Out
- Robin Hood Joins a Book Club
- Robin Hood radio interview
- Send me your fun graphs!
- Some of my favorite charities
- Talking Robin Hood on the Radio
- Talking vs. Doing: Inversely Proportional!
- Tell me something smart: Please help me with my 500th post
- Thank you
- The 5 funniest charts ever
- This viral video will make your jaw drop
- Watch reality fundraising TV at 1 ET today
- What do you think about Robin Hood?
- What does this have to do with marketing?
- What happens when you try to mash up the wrong brands
- What makes for motivation
- What to Get Cousin Cal? A Good Card!
- What's hot: The Kiwi's fleeting flight
- Will Evan make an "ALMIGHTY" difference?
- You Spin Me Right Round, Baby, But Not Like a Record Player
- You vote: What's the best nonprofit tagline?
- Your inbox: the death spiral of reactivity
Fundraising essentials
- "Be your donor" day
- 10 Steps to Online Fundraising Success and 4 Mistakes to Avoid
- 13 Secrets of Holiday Fundraising Online
- 3 Big Online Fundraising Mistakes
- 3-Point Reality Check: 3 must-read posts about fundraising
- 4 Nifty Tips for Building a List
- 4 ways to turn one-time givers into monthly donors
- 5 Bets for Online Fundraising in 2010
- 5 Keys to Pulling out of the Economic Nosedive
- 5 Ways to Get People to Sign Up for Your Email List
- 6 ways the donor-fundraiser relationship is changing
- 6 Ways to Survive the Economic Storm
- 6-Minute Guide to Winning Fundraising Campaigns
- 9 Must-Read Blog Posts on Fundraising
- Are you finding your donors or are they finding you?
- Ask for online donations today. Really.
- Ask Without Fear interview is online
- Asking for money online: what works?
- Attention nonprofit marketers: Seth Godin is right again
- Benchmark data for online giving
- Bring back that (supporter's) loving feeling
- Campaigns to emulate: Tips from Ploughshares
- Charity: Who Cares?
- Cringe-worthy annual campaign cliches
- Customer service for nonprofits
- Death, dying... and oh, happy thanksgiving
- Donor fatigue, skepticism and scale
- Donor Research Roundup
- Donors who can't say no
- Dying Man Throws Himself from Plane to Raise Money
- Emailing now is good; Bad email is not good
- Five Things You Should Never Say to an Online Donor
- Five-year-old Fundraising
- Flat is the new up: Philanthropy this year
- Four essential tweaks to your appeals in a recession
- Four parts of a great fundraising appeal (or any message!)
- Free training and a cool tidbit
- Fundraising campaign in a box
- Fundraising help for you
- Get $35,000 for your good idea
- Get a charity badge for your nonprofit!
- Gloom and Doom Are Downers
- Good advice in a fundraiser's story
- Guest star of Getting to the Point: Beth Kanter
- Guide to good email - for free - download now!
- Help, I need somebody (better at marketing)
- Here's a good fundraising appeal: I gave
- How fast do donors lose interest in Haiti?
- How to be an fundraising princess
- How to buy happiness: a useful little guide
- How to get board members raising bucks for you
- How to Get Money from Wal-Mart Foundation
- I just gave $336 to a stranger who knocked on my door...
- Idol entertainment not so idle
- Implementing a Donor Database by Guest Star Cheryl Gipson
- Innovative fundraisers aka microphilanthropists
- Is direct mail headed for the circular file?
- It's not what you need from your donors. It's what you give your donors.
- Juicy stats, benchmarks and lessons on online giving
- Kevin Bacon and celebrities with a cause
- Kevin Bacon may give your charity $10,000
- Korean nonprofits know fundraising: post from Seoul
- Last-minute giving
- Making it easy to give
- Marketing 101: How to write a fundraising letter
- Marketing maven's advice for the lovelorn
- Must-read: Our free eBook on Fall Fundraising
- Must-read: Six reasons people don't give
- My gift to you: free fundraising eBook
- New eGuide: The Fundraiser's Checklist
- New Study: The Wired Fundraiser
- Nonprofit Blog Carnival: Tips for Cash-Challenged Nonprofits
- On love, attachment and raising $$$
- Online Fundraising & Nonprofit Marketing Training Opportunity
- Online fundraising growing, but slower; Donors giving but less
- Online giving: A lively spot in the lackluster economy
- People (women especially) say they're really generous
- People still read their direct mail
- Personalizing your fundraising outreach
- Preliminary figures on 2009 online giving
- Six Degrees of Good!
- Six Steps to Better Email Outreach
- Snowday and Snail Mail Tips
- Social proof and fundraising
- Some inspiration - no joke
- Start 2008 With $50,000 for Your Nonprofit
- Staying off the fundraising naughty list
- Sticky Week IV: Emotion and Calculation
- Thank three times for each ask
- The 2009 procrastinator's guide to year-end fundraising
- The fundraising good, the bad and the ugly
- The most common question donors ask
- The puppy factor
- The shocking phone call
- The value of generous procrastinators
- Three pieces of fundraising advice
- Tips for Google Checkout, YouTube freebies
- To Increase Charitable Donations, Appeal to the Heart -- Not the Head
- Top 4 Things to Ensure Last-Minute Giving Success
- Transparency as a Fundraising Tool
- Tune in to hear me talk on Ask Without Fear
- Two blown fundraising opportunities
- Wake-Up Call: Your Supporters Expect More
- Wall Street is tanking, but your ROI is gold.
- Warren Buffet on who's the idiot
- What are you doing for your uber-activists?
- What generations are generous?
- What is good: being relentlessly generous
- What Makes a Great Donation Page
- What Mal Warwick has to say about the downturn
- What to do when half your email list bounces
- What to do when people are cheap: show value
- What's new with donors
- When the Ax-Man Cometh: What to cut out of your budget
- Who gives money online?
- Why do online donors leave and how do you win them back?
- Why people give
- Why People Give Redux
- Why people take action
- Why personal fundraising works
- Why you need the wired wealthy
- Will Evan make an "ALMIGHTY" difference?
- Win $10,000 for your nonprofit
- Wisdom on fundraising during a downturn
- You are NOT a "not"
- You're not in competition with Haiti
How to improve emails and newsletters
- 14 ways to build your email list
- 3 ways to a better newsletter (or none at all)
- 5 Steps to Prettier Emails
- 7 Ways to Build Your Email List
- 9 Ways to Fix Bad Email
- Elevate your email newsletter from snoring to soaring
- Guest star blogger Carey Paris on how to double response rates
- More great info on nonprofit newsletters
Marketing essentials
- 10 commandments of communications
- 15 Secrets to Great Subject Lines
- 3 ways to transform your message
- 4 ways to get people to trust your organization
- 8 ways to calm an angry constituent
- A simple, great idea for making your cause stand out
- A formula for winning communications
- A scarcity mentality leads to scarcity
- And the best nonprofit taglines are...
- Aquadots and Oil Spills: "Packaging" your message this holiday
- Are we there yet? How to evaluate your comms efforts
- Are you a Crate & Barrel nonprofit?
- Are you the hippy car?
- Ask why before acting from habit
- Attention nonprofits: this is how to tell a story
- “It’s because of you" letters
- Be a pollster, not a preacher
- Benefit exchange week - immediate rewards
- Benefit exchange week finale: credibility
- Beware the bumper sticker
- Blog Guest Stars on the Elements of Persuasion
- Boo! This is scary.
- Can't Miss: Made to Stick at Network for Good!
- Careful what you call your audience
- Carnival of Nonprofit Consultants
- Cervix, seals and celebs: Proof Nonprofits Can Be Funny
- Changing the Messenger
- Charities are spending A LOT on marketing
- Communicating by Listening
- Conversation marketing in action
- Conversational marketing
- Craig's List: Marketing rules to live by
- Do good, feel good
- Do you have 5 year old or 9 year old marketing?
- Do you have a "snow in August" message?
- Donor vs. fundraiser: you must watch this
- Dreamforce Conclusion: Marketing in the Google Era
- Dreamforce II: Search Engine Marketing for Nonprofits
- Dreamforce III: Know your audience
- Duckbilled Platypus vs. BeefSnakStik
- E-Mail is Core to the Nonprofit Marketing Mix
- Electable vs. Marketable for Nonprofits
- Emails I deleted this week and why
- Examples of going where the attention is
- Fake Food for Thought
- Feeling the pain as a form of advocacy
- Finding opportunity in bad news
- Five steps to cutting through communications flash, floam and fluff
- Free campaign planning tool!
- Free is the future
- From Beverly Hills to Homeless: What a story
- Getting distracted by the audience -- or grants
- Getting out of the outreach rut
- Getting personal
- Getting some action
- Give With Your Kids Day
- Giving: The New Taking?
- Going snarky: When good causes have bad campaigns
- Going viral for Earth Day
- Good thoughts from Seth Godin
- Good word-of-mouth is hard to find
- Got a good tagline? Submit it for an award!
- Great free trainings on nonprofit marketing, fundraising
- Great tag lines - do you have one?
- Greatest Hits
- Guest Star Blogger Bill Strathmann: Why aren't we merging more?
- Guest Star Blogger Mark Rovner: Getting Passionate
- Help! I have no marketing budget!
- Help! My boss hates marketing!
- Help! My organization is boring!
- Homer Simpson for Nonprofits: The Truth about How People Think and What It Means to Your Cause
- Homer Simpson is calling you - D'oh!
- How much is just enough planning?
- How nonprofits can tell a good story
- How to Adapt Now to the 6 Trends Changing the Fundraiser-Donor Relationship Forever
- How to compete like a champ
- How to compete with me-too organizations
- How to do research today, right now
- How to fix boring newsletters
- How to fundraise when the economy is tanking
- How to get your supporters to listen in 4 steps
- How to message on the environment
- How to score a PR win with your dusty old reports
- How to sell a nose bidet
- I'm so smart, you should definitely read this post
- Information Does Not Equal Action
- Inside baseball: what is marketing?
- Involving your audience -- upstream!
- Is marketing slimy?
- Is philanthropy ready for the new consumer?
- It pays to be personal
- It's "Listen Up" Day
- It's not what you say, it's what they hear
- Jimmy Buffett is a marketing genius
- Katrina's wake: happy facts and fundraising lessons
- Knowing your audience as real people
- Legacy Marketing
- Linchpin: What you need to know about the art of being indispensable
- Listening is everything - and damn hard to do
- Listening to the bad, and using it for good
- Live Blogging from Dreamforce
- Made to Stick
- Made to Stick Week: Finding Your Core aka Sweet Spot
- Make me believe I make a difference
- Make your business card a marketing hero
- Making it easy for volunteers and staff
- Making it easy to be green
- Marketing belongs everywhere in your org.
- Marketing mistakes to avoid via video
- Marketing: Is it your spine or your shiny shoe?
- Message placement and Michelle's dress
- Mickey Mouse Marketing
- Millennials think corporations need a conscience
- Miller Time for Your Issue
- More Buddha, Less BS
- More clutter-free marketing
- More free marketing calls!
- Move them, then make it easy to act
- Must read: the changing US consumer
- My 10 year old's 3 marketing principles
- My bright green pants and other embarassments
- My four year old knows bad marketing
- My Priority: Capitalizing on These 2008 Trends
- No excuses!
- Nonprofit Marketing 101: How to ask for action
- Occam's Razor Cuts Deep
- Old vs. New Marketing Haiku
- One (repeated) message sticks
- Open up or else
- P. Diddy Marketing
- People are lazy and in a hurry (Seth is right)
- Philanthropy Reconsidered
- Playing to the Magnetic Middle
- Polling data at your disposal
- Quiz: early guerrilla marketing
- Read this if you market to teenage girls
- Results and consequences
- Show, don't tell, if you want a following
- Six Top Philanthropy Buzzwords of the Year
- Steal, steal, steal that corporate savvy
- Sticky Week II: Go for the Unexpected
- Sticky Week III: Hang Your Message on Hooks
- Strut, don't simper, when you ask
- Succeeding in a world of floam
- Sundance and celebrity
- Synching your online & offline marketing
- Taking an Axe to the Dove: A Cautionary Tale
- Taking people into your world
- Ten tips for not getting trashed
- The 3 things that drive me insane
- The 500th Post: 16 Nonprofit Marketing (and Life) Lessons from You
- The albino squirrel and the investor: aka the problem with donors
- The arresting opening
- The authentic apology
- The backwards move that will kill your marketing... and how to avoid it
- The benefit exchange: Make it personal!
- The benefit exchange: Make it value-able!
- The best email ever
- The best presentation deck I've seen all year
- The Bus Stop Broadside
- The cobbler's children, the weeds, the way out
- The fabulous five carnival!
- The Girl's Guide to Homelessness: Messengers Matter
- The magic three "i"s of nonprofit marketing
- The missing piece of the communications map
- The no-neck view of the world
- The old/new trap
- The one book to read if you're trying to change the world
- The Piggy-Back Principle
- The seven (or nine) things everyone wants
- The small business/nonprofit connection
- The sound of the genuine
- The story you absolutely must tell
- The stuffed animal rule
- The three things we all forget
- The three traits with deceptive ROI
- The two essential, yet oft-forgotten, marketing questions
- The Ultimate Marketing Guide for the Overworked and Overwhelmed
- The unbelievably simple missing part of great speeches
- The very real perils of the pre-ask
- Three ideas to recharge your marketing
- Three predictions for 2007 marketing campaign winners
- Tips for tipping boring communications upside down
- Top Tagline Approaches for Stronger Messaging
- Transparency is the new black
- Trust is a triangle - why and how to get it
- Trying to figure out online video?
- Two gems to check out
- Two great resources!
- Useful trainings, podcasts and games
- Virgin and the big difference a messenger makes
- Waiting in line, saving time
- Watching the Superbowls and I gotta say...
- We're not in a vacuum
- What a double espresso says about human behavior and donor loyalty
- What bloggers I'm reading: 5 posts worth your time
- What gum removal has to do with your work
- What Harry Potter Knows about Marketing
- What I learned about bourbon in Kentucky
- What Mac users, alcoholics and Hillary have in common: the conversion factor
- What Matters Now: Free eBook
- What should your marketing priorities be?
- What the winners of America's Giving Challenge can teach us
- What your donor is REALLY thinking: inside her mind
- What's different about your nonprofit?
- What's your appeal -- fear, hope or love?
- Who and why before how
- Why and how to listen
- Why are arts orgs and newspapers folding faster than you can say A-I-G?
- Why I think gloom and doom backfire
- Why me? Why now? What for?
- Why nonprofits are like so totally out of fashion
- Why People Give II
- Why you should care about the jewelry store across the street
- You can't fake authenticity
- Your "new" is not news
- Your donor wants to feel important
Marketing membership organizations
Nonprofit leadership
- Get the candidates talking about YOU
- I'm Hiring
- Impact funding - who is doing it and where it works
- Look at what works, not what is broken: Positive deviance and bright spots
- Network for Good is hiring - are you looking?
- Nonprofit Blog Carnival: Nonprofit Gurus Share Highs and Lows of Their Careers
- Our Triple Bottom Line
- The people who matter more than donors
- The ups and downs of transparency - read these posts
- Trend alert: Impact is the new black - but only for some
- What Diane Aviv said in her Independent Sector keynote
- What will happen in philanthropy this year?
Partnerships
Personal
Social networking and web 2.0
- 11 First Steps in Social Media and 6 Mistakes to Avoid
- 3 questions before plunging into new media
- 4 nifty tips about branding in a Web 2.0 world
- 5 Tips for Diving into Social Networking
- A great viral video from conservationists
- All about social networking
- America's Giving Challenge - why to do it and how to do it
- AstroTurfing burns. Be authentic or else.
- Attention nonprofit marketers: free eBook on Storylistening Through Social Media
- Best Practices for Social Networking Nonprofits
- Campaign like Obama - and see him sworn in
- Causes on Facebook - new resources at your assistance
- Cultivating constituents online
- Doing good goes viral; use these ideas!
- Fascinating secrets of Facebook and gaming revealed
- Four fundamental laws of social networking
- Game theory that applies to you
- Get $10,000 for your nonprofit - and a t-shirt
- Got a great video? Get a grant and award!
- Great nonprofit videos: Get inspired
- Great video tips from See3
- Guest Star CK's Roadmap to Social Media
- Here Comes Everybody - So Get Ready
- How nonprofits can engage with social media aka I try to keep up with Lucy Bernholz
- How to convince your skeptical boss that social media has merit
- How to court a blogger
- How to pitch a blogger
- How to raise $2,657 in 90 minutes
- How to survive the web 2.0 loss of control
- How to use digital technology to get people to act
- I'm YouTubing... take a message
- If your website sucks, call this number
- It's Miller Time for Giving
- Live from New Orleans - NTC
- Mobile giving spikes with Haiti Relief
- More on tagging
- Most nonprofits are now at least dabbling in social networking
- News roundup: Foundation transparency at Glass Pockets, new social media benchmarks
- Nonprofits -- first in social media?!
- Preach to the choir - then get them singing your tune outside church
- Quick steps to an online video strategy
- Shortcut blog reading
- Should you make your CEO blog?
- Should you social network?
- Six Steps to Social Media Success
- Social media success stories!
- Social networking for nonprofits: The 6 most miserable mistakes to avoid
- Social networks - where do we stand, what do we do?
- Technology isn't about wires, it's about bonds
- The 2 reasons you need new media, even if you’re old school
- The five-minute guide to social networking
- The Long Snail
- The supporter as celebrity
- The ultimate guide to tech topics
- The web 2.0-celebrity link
- To blog or not to blog?
- Top Five Nonprofit Website Mistakes
- Trying to figure out Twitter?
- Twitter 101: A free, easy guide for nonprofits
- Video: the what, why and how for nonprofits
- What are the metrics of success for your online community?
- What do do with bloggers, how to change minds
- What do I think of social media?
- What to do about that new generation
- What to Do When Web 2.0 Delivers Brand Indigestion
- Why the Washington Post shouldn't view Facebook as an ATM machine
- You've got a reputation online
- Your own website vs. Facebook?
- Your supporters are your best spokespeople
- YouTube redux: recycle or you're lazy
Websites and web usability
- 10 things to engage constituents online
- 10 Things to Never Do with Your Website
- 4 Tips on Using Photos Online
- A free picture is worth a thousand dollars
- Back to basics: 4 web site tweaks
- Best Internet Marketing for a Cause 2006
- Eight things your home page should have
- Extreme nonprofit makeover
- Extreme Website Makeover: From Ick to Slick!
- Five-Minute Facelift for Your Website
- Great tips for your website
- How to make your landing pages perform better
- If Buddha Had A Website
- Katya's websites of the week: toilets and trips
- Model website... from the government no less
- More great info on web analytics
- Network for Good's Website Makeover
- Nonprofit websites even worse than government ones...
- One of the best websites ever
- Online = snack; Mail = meal
- Take a quiz: how's your website?
- The art of easy & the ugliest web site ever
- Web usability tip: write for the audience
- What absolutely must go on your home page
- What your home page is probably missing
- Who is visiting your web site?
- Worst web sites of 2006
- Your supporter is a participant, not an audience
Writing
Welcome to my personal blog on Robin Hood Marketing—the concept of stealing corporate savvy to sell just causes—and my life as a marketer, from Washington DC to Madagascar to points in between.
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