Advocacy
Branding
Cause-related marketing
- 10 ways to win a corporate partner
- 4 Essentials of Cause-Related Marketing
- Cause-Related Marketing: Seeing RED and Pink
- Does chewing gum save the children?
- Harness the Web for Social Good (and win $10,000)
- How Consumers Think Green
- RED Redux: AdAge Weighs In
- Seeing RED, Part 3
- Why a good story sells (even sweaters)
Fun stuff
- 3 Things to Do if You are Creatively Stuck
- Are you a social capitalist? Tell Fast Company.
- Check out, support the Netsquared projects
- Cult of celebrity - Dan Aykroyd as Ghandi
- Donor Haiku
- Extreme Nonprofit Makeover
- Friday Freebies
- Friday fun from the Onion
- Give me your top five
- Guest Post: Good Ideas Party
- Happy holidays!
- Listen to Your Valentine
- Marketing Haiku
- Marketing to moms
- On vacation
- Please, make it fun
- Post your ideas, get advice
- Robin Hood Joins a Book Club
- Some of my favorite charities
- Thank you
- What do you think about Robin Hood?
- What does this have to do with marketing?
- What makes for motivation
- What to Get Cousin Cal? A Good Card!
- What's hot: The Kiwi's fleeting flight
- Will Evan make an "ALMIGHTY" difference?
Fundraising essentials
- "Be your donor" day
- 13 Secrets of Holiday Fundraising Online
- 4 Nifty Tips for Building a List
- Are you finding your donors or are they finding you?
- Ask for online donations today. Really.
- Ask Without Fear interview is online
- Asking for money online: what works?
- Benchmark data for online giving
- Bring back that (supporter's) loving feeling
- Campaigns to emulate: Tips from Ploughshares
- Customer service for nonprofits
- Donor fatigue, skepticism and scale
- Donor Research Roundup
- Donors who can't say no
- Dying Man Throws Himself from Plane to Raise Money
- Four parts of a great fundraising appeal (or any message!)
- Fundraising help for you
- Get $35,000 for your good idea
- Get a charity badge for your nonprofit!
- Gloom and Doom Are Downers
- Good advice in a fundraiser's story
- Guest star of Getting to the Point: Beth Kanter
- Help, I need somebody (better at marketing)
- How to be an fundraising princess
- Idol entertainment not so idle
- Implementing a Donor Database by Guest Star Cheryl Gipson
- Innovative fundraisers aka microphilanthropists
- Kevin Bacon and celebrities with a cause
- Kevin Bacon may give your charity $10,000
- Last-minute giving
- Making it easy to give
- Marketing 101: How to write a fundraising letter
- Marketing maven's advice for the lovelorn
- New Study: The Wired Fundraiser
- On love, attachment and raising $$$
- Online Fundraising & Nonprofit Marketing Training Opportunity
- People (women especially) say they're really generous
- People still read their direct mail
- Personalizing your fundraising outreach
- Six Degrees of Good!
- Six Steps to Better Email Outreach
- Social proof and fundraising
- Some inspiration - no joke
- Start 2008 With $50,000 for Your Nonprofit
- Sticky Week IV: Emotion and Calculation
- Thank three times for each ask
- The fundraising good, the bad and the ugly
- The most common question donors ask
- The puppy factor
- The shocking phone call
- Three pieces of fundraising advice
- Tips for Google Checkout, YouTube freebies
- To Increase Charitable Donations, Appeal to the Heart -- Not the Head
- Transparency as a Fundraising Tool
- Tune in to hear me talk on Ask Without Fear
- What are you doing for your uber-activists?
- What generations are generous?
- What is good: being relentlessly generous
- What Makes a Great Donation Page
- What's new with donors
- Who gives money online?
- Why people give
- Why People Give Redux
- Why people take action
- Why personal fundraising works
- Why you need the wired wealthy
- Will Evan make an "ALMIGHTY" difference?
- You are NOT a "not"
How to improve emails and newsletters
Marketing essentials
- 10 commandments of communications
- 3 ways to transform your message
- 8 ways to calm an angry constituent
- A formula for winning communications
- A scarcity mentality leads to scarcity
- Aquadots and Oil Spills: "Packaging" your message this holiday
- Are you a Crate & Barrel nonprofit?
- Are you the hippy car?
- Ask why before acting from habit
- Be a pollster, not a preacher
- Blog Guest Stars on the Elements of Persuasion
- Boo! This is scary.
- Can't Miss: Made to Stick at Network for Good!
- Careful what you call your audience
- Carnival of Nonprofit Consultants
- Changing the Messenger
- Charities are spending A LOT on marketing
- Communicating by Listening
- Conversation marketing in action
- Conversational marketing
- Craig's List: Marketing rules to live by
- Do good, feel good
- Do you have a "snow in August" message?
- Dreamforce Conclusion: Marketing in the Google Era
- Dreamforce II: Search Engine Marketing for Nonprofits
- Dreamforce III: Know your audience
- Duckbilled Platypus vs. BeefSnakStik
- E-Mail is Core to the Nonprofit Marketing Mix
- Electable vs. Marketable for Nonprofits
- Emails I deleted this week and why
- Fake Food for Thought
- Feeling the pain as a form of advocacy
- Finding opportunity in bad news
- Five steps to cutting through communications flash, floam and fluff
- Free is the future
- Getting distracted by the audience -- or grants
- Getting out of the outreach rut
- Getting personal
- Getting some action
- Give With Your Kids Day
- Going viral for Earth Day
- Good word-of-mouth is hard to find
- Greatest Hits
- Guest Star Blogger Bill Strathmann: Why aren't we merging more?
- Guest Star Blogger Mark Rovner: Getting Passionate
- Help! I have no marketing budget!
- Help! My boss hates marketing!
- Help! My organization is boring!
- How nonprofits can tell a good story
- How to compete like a champ
- How to do research today, right now
- How to message on the environment
- How to sell a nose bidet
- Information Does Not Equal Action
- Inside baseball: what is marketing?
- Involving your audience -- upstream!
- Is marketing slimy?
- It pays to be personal
- It's "Listen Up" Day
- It's not what you say, it's what they hear
- Jimmy Buffett is a marketing genius
- Knowing your audience as real people
- Legacy Marketing
- Listening to the bad, and using it for good
- Live Blogging from Dreamforce
- Made to Stick
- Made to Stick Week: Finding Your Core aka Sweet Spot
- Make me believe I make a difference
- Make your business card a marketing hero
- Making it easy for volunteers and staff
- Making it easy to be green
- Marketing belongs everywhere in your org.
- Marketing mistakes to avoid via video
- Mickey Mouse Marketing
- Millennials think corporations need a conscience
- Miller Time for Your Issue
- More Buddha, Less BS
- More clutter-free marketing
- More free marketing calls!
- Move them, then make it easy to act
- My four year old knows bad marketing
- My Priority: Capitalizing on These 2008 Trends
- No excuses!
- Nonprofit Marketing 101: How to ask for action
- Occam's Razor Cuts Deep
- Old vs. New Marketing Haiku
- One (repeated) message sticks
- Open up or else
- P. Diddy Marketing
- People are lazy and in a hurry (Seth is right)
- Polling data at your disposal
- Quiz: early guerrilla marketing
- Read this if you market to teenage girls
- Results and consequences
- Steal, steal, steal that corporate savvy
- Sticky Week II: Go for the Unexpected
- Sticky Week III: Hang Your Message on Hooks
- Strut, don't simper, when you ask
- Succeeding in a world of floam
- Sundance and celebrity
- Synching your online & offline marketing
- Taking an Axe to the Dove: A Cautionary Tale
- Taking people into your world
- Ten tips for not getting trashed
- The arresting opening
- The authentic apology
- The best email ever
- The Bus Stop Broadside
- The cobbler's children, the weeds, the way out
- The fabulous five carnival!
- The missing piece of the communications map
- The no-neck view of the world
- The old/new trap
- The Piggy-Back Principle
- The seven (or nine) things everyone wants
- The small business/nonprofit connection
- The sound of the genuine
- The stuffed animal rule
- The three things we all forget
- The three traits with deceptive ROI
- The two essential, yet oft-forgotten, marketing questions
- The Ultimate Marketing Guide for the Overworked and Overwhelmed
- The unbelievably simple missing part of great speeches
- Three ideas to recharge your marketing
- Three predictions for 2007 marketing campaign winners
- Tips for tipping boring communications upside down
- Trust is a triangle - why and how to get it
- Two great resources!
- Waiting in line, saving time
- We're not in a vacuum
- What I learned about bourbon in Kentucky
- What Mac users, alcoholics and Hillary have in common: the conversion factor
- What should your marketing priorities be?
- What's different about your nonprofit?
- What's your appeal -- fear, hope or love?
- Who and why before how
- Why I think gloom and doom backfire
- Why me? Why now? What for?
- You can't fake authenticity
- Your "new" is not news
- Your donor wants to feel important
Marketing membership organizations
Nonprofit leadership
Partnerships
Personal
Social networking and web 2.0
- 5 Tips for Diving into Social Networking
- All about social networking
- AstroTurfing burns. Be authentic or else.
- Best Practices for Social Networking Nonprofits
- Cultivating constituents online
- Doing good goes viral; use these ideas!
- Four fundamental laws of social networking
- Get $10,000 for your nonprofit - and a t-shirt
- Great video tips from See3
- Guest Star CK's Roadmap to Social Media
- How to court a blogger
- I'm YouTubing... take a message
- If your website sucks, call this number
- It's Miller Time for Giving
- Live from New Orleans - NTC
- More on tagging
- Nonprofits -- first in social media?!
- Shortcut blog reading
- Should you social network?
- Six Steps to Social Media Success
- Social media success stories!
- Social networks - where do we stand, what do we do?
- Technology isn't about wires, it's about bonds
- The five-minute guide to social networking
- The Long Snail
- The supporter as celebrity
- The ultimate guide to tech topics
- The web 2.0-celebrity link
- To blog or not to blog?
- Top Five Nonprofit Website Mistakes
- Video: the what, why and how for nonprofits
- What to do about that new generation
- You've got a reputation online
- Your supporters are your best spokespeople
- YouTube redux: recycle or you're lazy
Websites and web usability
- 10 things to engage constituents online
- 10 Things to Never Do with Your Website
- A free picture is worth a thousand dollars
- Back to basics: 4 web site tweaks
- Best Internet Marketing for a Cause 2006
- Eight things your home page should have
- Extreme nonprofit makeover
- Five-Minute Facelift for Your Website
- If Buddha Had A Website
- More great info on web analytics
- Network for Good's Website Makeover
- One of the best websites ever
- Take a quiz: how's your website?
- The art of easy & the ugliest web site ever
- Web usability tip: write for the audience
- Who is visiting your web site?
- Worst web sites of 2006
Writing
Welcome to my personal blog on Robin Hood Marketing—the concept of stealing corporate savvy to sell just causes—and my life as a marketer, from Washington DC to Madagascar to points in between.
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