Wed, February 29 2012

Finnish alpha males go Esther Williams for breast cancer

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Marketing essentials •

Wow, I never thought I’d get to write a headline like that.

Via the great Oscio blog, here’s an inspiring story about getting Finnish men behind the breast cancer cause.

Roosa nauha 2011 case study from McCann Worldgroup Helsinki on Vimeo.

(If you can’t see the video, watch it here.)

What made this work?  In my mind, it was effective because it wasn’t a publicity stunt.  Sure, it made great TV.  But at its heart, it was about showing courage and love.  And that’s how you get people to care.

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Tue, February 28 2012

Picture this: Your brilliance here

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Author, Robin Hood Marketing

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Filed under:   Fun stuff •

For the month of March, I’m hosting the nonprofit blog carnival.  What that means is not cotton candy (sorry) but rather a mix of contributions from bloggers and readers on a shared theme, right here on my blog, on March 29.

This month’s theme is “picture this” because I feel we don’t do enough to pair great visuals with our stories.  Share your favorite pictures, infographics, videos or even tongue-in-cheek graphs—or tips on how great causes can better show the impact of their work with images. All entries need to include a visual (or it’s okay if they are simply an image).  In addition to featuring the best here, I will of course be creating a board on Pinterest.  Because I love it.

While you’re pondering that theme, check out the February carnival by Marc Pitman on how fundraisers can take care of themselves here.  It will tell you how to handle the sometimes stressful but always important work you do each day.

To enter the carnival for March, email your permalink to nonprofitcarnival at gmail dot com.

And here are two of my favorite visuals to get us started.

Photo posted by Martha Beck on

Nonprofit marketing humor by Jan Fonger

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Mon, February 27 2012

What you must do to be remarkable - and what to do when you’re not in the mood for it

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Author, Robin Hood Marketing

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Filed under:   Writing •

If you want to be remarkable, you have to be worth remark.

In other words, if you want people to open your emails, like you on Facebook or retweet your tweets, the single most important solution is to provide great content.  It’s that simple, I swear. People only share what you say when you provide something worth sharing.

That’s easier said than done, of course.  You may not have a brilliant ideas all the time.  So what do you do when the well is dry?  Here are some great tips from Copyblogger.  (Hat tip to Beth Kanter, who pointed me to the Copyblogger infographic.)

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

By the way, #3 is my favorite.  Keep sending me questions:)

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Fri, February 24 2012

Six ways to better influence your elected officials

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Author, Robin Hood Marketing

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Filed under:   Advocacy •

All the presidential election drama dominating the news has me thinking about how we influence politicians and policy makers.  So does a presentation I recently heard from Brad Fitch, author of the Citizen’s Handbook.

Namely, how do you become a more persuasive advocate?  Can you make a difference for your issue?

Here are some key things to think about, based upon Brad’s recent research and tips on effective advocacy.

1. Remember that you and your supporters are more influential that you realize.  Elected officials care about re-election, so they listen to constituents.

2. The more individualized and personal the approach to policy makers, the more effective and influential it is.  A personal visit or personalized note beats a form letter.

3. Persistence pays off.  Squeaky wheels get the grease.

4. Appeal to the head.  Policy makers are wonky, so make a clear case for why you hold a position and have the data to support it.

5. Appeal to the heart.  Tell a good, personal, emotional story.  It will stick.

6. Appeal to health.  Political health, that is.  Show how your issue affects that official’s constituency directly.

It’s an election year, and you have a voice.  Use it for your cause!


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Thu, February 23 2012

4 Questions to ask before going mobile

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Author, Robin Hood Marketing

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Filed under:   Mobile •

Photo courtesy of Big Stock Photo

Today I’ve got a guest post at Connection Cafe on what you should ask yourself before embarking on mobile.  I offer a quick look at the overall questions below, but check out the full post at here.

Hold please till you contemplate…

1. Who are your constituents and what are they like? Are they using smartphones? How do they typically support you? When are times when they might want to take action on mobile, and what types of actions are you hoping to inspire?

2. What resources do you have to commit to mobile? Do a quick reality check. What time, money, expertise and staff do you have to commit to mobile, and what does that say about the scope of project you can handle?

3. How will mobile fit into your other outreach efforts? Step back and look at mobile as a way to supplement, reinforce and enhance your other efforts, including donor acknowledgement, special events and social media.

4. How are you going to measure your efforts? How will you track the return on investment in cost savings or added donations? How about the return on engagement in the form of new supporters, added convenience for supporters, improved advocacy and brand exposure?

For more on this topic, visit Connection Cafe!

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